Mobility 4.0 – study on digital transformation in mobility & logistics

Mobility 4.0 includes topics as autonomous driving, networked logistics chains, integrated transport systems or unmanned drones. Just as seen in various other industries, the digitalization of business life is hereby progressing to the field of mobility and logistics.

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Say yes to digital, but with caution

The critical debate surrounding digitalization initiated by the German Media Congress in January in Frankfurt almost seems like a journey back in time. Since then, an increasing number of marketing managers from reputable companies such as Deutsche Telekom and Philips have plead for more prudence with regard to adapting digital technologies in marketing and investing in digital advertising. Are conventional forms of advertising about to experience a comeback?

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Usability test for the new Navigator-App: A good result.

To optimize the usability of its new Navigator app, Messe Frankfurt recently had the app tested by usability.de, an independent consulting and service company. The results were gratifying: the app performed well with both exhibitors and visitors. But there is still room for improvement Continue reading

Apps for trade fairs: “everything at a glance at the right time”

Apps have become an integral component of the marketing and communication services offered by trade fair organizers. Ellen Matheis, coordinator of web solutions at Messe Frankfurt, talks about the advantages of trade fair apps for exhibitors and visitors, as well as the added value for organizers.

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Twelve features provided by good event apps

Requirements of event apps are varied: Visitors  are looking for the shortest way to an exhibitor, the lecture programme and evening events at a glance, and want to know what’s being discussed on social networks in the industry – Exhibitors equally value being visible and found on mobile devices. We have made a list of the features that belong in a good event app.

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Mobility and apps in trade fair communication: status and outlook

Apps have become an established part of event and trade fair communication. This is primarily because mobile technologies are particularly effective when the target group is online while on the go (at trade fairs). Here’s an overview of the development of mobile usage and the opportunities for event organizers when it comes to communicating with their target groups for events and trade fairs.

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