If you want to be successful, you have to know what your customers like

Event organisers who don’t know what exhibitors and visitors like and what they might be missing are making a big mistake. After all, you not only want to do business with your customers now, but in the future as well. And this is much easier with satisfied customers. Wolfgang Uellner, Director Market Research & Analytics, explains how Messe Frankfurt collects information about this and what is planned for the future.

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A clear view: facial recognition in marketing

Facial recognition is opening up new ways for marketers to address their customers. Used in combination with AI technology, this provides companies with an excellent basis for providing personalized advertising. Visitor analysis at events can also be optimized using facial recognition and thus contribute to improving the customer experience. The advantages of facial recognition are therefore obvious. But there are also a few challenges.

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Visitor management at trade fairs and events: this is how counting is performed today

Whether at trade fairs, congresses or events, keeping a close eye on the number of guests is essential for organisers. Visitor safety is the overriding goal here. However, measuring the success of the event and the associated marketing activities as well as the planning of future events also need systems, with which the number of visitors can be measured. Trade fair exhibitors benefit from the fact that they can optimally plan their trade fair presence based on this data. New technologies are helping achieve this and, in addition to pure numerical work, have quite a few other talents.

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How influencer marketing works in the B2B sector

Influencer marketing has become very popular among advertisers. With high reach on social media channels, they appear to be the perfect mouthpiece to reach the increasingly important employee target group consisting of millennials. Traditional advertising does not motivate members of this target group to buy, but arouses scepticism. Companies are therefore looking for strategies to integrate influencers into their marketing. This is particularly true in the B2C sector, but success can also be achieved by using influencers in B2B marketing. However, other rules apply here.

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Digital trade fair guide makes visiting Tendence more efficient

With the new Tendence Navigator Apps Messe Frankfurt, trade fair visitors and exhibitors get a tool with which they can make their trade fair visit more efficient. Thanks to the many possibilities offered by the digital assistant, the smartphone becomes the ideal trade fair guide. The app thus provides useful and exciting information on all exhibitors at Tendence, which will be taking place in Frankfurt am Main from 29 June to 1 July 2019. The Tendence Navigator Apps can be downloaded here free of charge.

Logo Tendence

 

Apple App Store

Google Play

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Millennials: defining the marketing enigma

Generation Y, which is also known as millennials, is a much-discussed and relatively unknown target group that is causing headaches for marketers worldwide. After all, those born between about 1980 and 1995 represent a large part of the population with purchasing power. Of course this means marketers see them as an attractive target group. Unfortunately, age and purchasing power are almost the only things that connect this heterogeneous population group. But don’t worry, the millennials can also be courted. You just have to know how.

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The right approach and offers are required to inspire millennials

Everyone is talking about the millennials target group. They are digitally connected, thirsty for knowledge and on their way to the top of the career ladder. They are the future leaders of companies. For this reason, they are also of particular importance for Messe Frankfurt. Julia Uherek, Group Show Director Consumer Goods Fairs, explains what Messe Frankfurt is doing to inspire millennials for its events.

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Better orientation before and during Techtextil and Texprocess

An overview of exhibitors and products, a site plan with stand details and the list of events and news from Techtextil and Texprocess 2019, which will take place from 14.05. to 17.05.2019 in Frankfurt am Main. The Techtextil and Texprocess Navigator App from Messe Frankfurt offers all this. Visitors and exhibitors can thus plan their visit to the fair better and make it more efficient. And with the Navigator App, the smartphone becomes the ideal trade fair guide. The Navigator Apps for Techtextil and Texprocess can be downloaded free of charge:

Apple App StoreLogo Techtextil

Google Play

 

Logo Texprocess

Apple App Store

Google Play

 

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IFFA 2019: Mobile orientation before and during the fair

An overview of exhibitors and products, a site plan with stand details and the list of events and news from IFFA 2019, which will take place from 04.05. to 09.05.2019 in Frankfurt am Main. The IFFA Navigator App from Messe Frankfurt offers all this. Visitors and exhibitors can thus plan their visit to the fair better and make it more efficient. And with the Navigator App, the smartphone becomes the ideal trade fair guide. The Navigator Apps for IFFA can be downloaded free of charge:

Messe Frankfurt IFFA Logo EApple App Store

Google Play

 

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How customer centricity is changing digital marketing

Customer centricity has emerged as a whole new form of marketing. It used to be sufficient to present oneself and one’s products in an appealing way, but brands today have to take the customer perspective if they want to remain fit for the future. But what does that actually mean? And what do companies stand to gain from it?

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Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens