Apps have become an integral component of the marketing and communication services offered by trade fair organizers. Ellen Matheis, coordinator of web solutions at Messe Frankfurt, talks about the advantages of trade fair apps for exhibitors and visitors, as well as the added value for organizers.
Just in time to the opening of Ambiente ( February 10th to 14th 2017 ) Messe Frankfurt presents its updated Navigator Apps for visitors and exhibitors with a lot of new features.
The app is ready and waiting to be installed by the many million mobile phone users. But how does an app provider make sure the app is installed on the smartphones of its target group? And even more importantly, how do they make sure it stays there?
Requirements of event apps are varied: Visitors are looking for the shortest way to an exhibitor, the lecture programme and evening events at a glance, and want to know what’s being discussed on social networks in the industry – Exhibitors equally value being visible and found on mobile devices. We have made a list of the features that belong in a good event app.
Apps have become an established part of event and trade fair communication. This is primarily because mobile technologies are particularly effective when the target group is online while on the go (at trade fairs). Here’s an overview of the development of mobile usage and the opportunities for event organizers when it comes to communicating with their target groups for events and trade fairs.
Inspiring, tactile and on the pulse of the industry: on January 13th, the Heimtextil trade fair in Frankfurt am Main once again came to a close with a successful balance. Some bloggers were on site to report on the event for you.
Just in time to the opening of Christmasworld, Paperworld and Creative World ( January 27th to 31st 2017 ) Messe Frankfurt presents its updated Navigator Apps for visitors and exhibitors with a lot of new features.
What marketing trends can be expected in 2017? In a nutshell: Technologies and methods that will usher in the customer era. Here are our top ten:
With smart key features and improved usability, the new version 4.0 of the Heimtextil Navigator-app joins the digital with the real world of trade fairs and thus helps users achieve trade fair success in both realms.
Trade fairs are increasingly connecting the digital and the real world. Henric Uherek, Coordinator Messe Frankfurt, explains the challenges that this development poses for exhibitors and trade fair organizers and what’s up next for digital trade fair marketing in 2017 and beyond.