As part of the study, Dexperty and the market research firm INNOFACT AG in Düsseldorf, surveyed more than 600 marketing decision-makers within a representative panel in June 2015.

50 per cent of those surveyed were responsible for marketing and 50 per cent for IT in their companies.

The survey investigated with 18 questions the understanding, practical relevance, state of development and possible hurdles in the implementation of digital business transformation in German companies.

In addition to this, the survey sought to shed light on the impact of digital transformation on marketing and the development of digital trade fair marketing in more detail.

­­The complete results are available in the 36-page Management Report Digital Business Transformation.