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Networking in times of crisis

The contact restrictions as a result of the coronavirus pandemic are having a massive impact on the topic of networking in business. Therefore, personal interaction at trade fairs, in workshops, [...]

Networking in times of crisis

The contact restrictions as a result of the coronavirus pandemic are having a massive impact on the topic of networking in business. Therefore, personal interaction at trade fairs, in workshops, [...]

Networking in times of crisis

The contact restrictions as a result of the coronavirus pandemic are having a massive impact on the topic of networking [...]

Hypermotion digital: still present as an industry partner in the year of coronavirus

The coronavirus crisis will make digitalisation in the mobility and logistics sectors even more important and will probably speed up the process. It is exciting to see which changes will catch on. Hypermotion offers many opportunities to discuss the effects of the coronavirus mobility crisis on the economy and society, but also to help shape [...]

Follow-up: Digital autumn at Messe Frankfurt

Hypermotion will be taking place in the virtual realm. Having gained initial experience with digital event formats in the summer, Messe Frankfurt is now drawing on a broad portfolio of digital services for its customers that complement the physical trade fair experience. These include live streaming, AI-supported matchmaking, speed networking and digital exhibitor and product [...]

Personalized online marketing: Stay close to the customer in B2B

Customers today expect targeted, personalised products and services. This makes it all the more important for companies to know the methods for how to reach their target groups in the best possible way and which possibilities exist for target group refinement. Read here what personalisation means in B2B marketing and how Messe Frankfurt supports companies [...]

Ambiente: 2020 looks good – even better with Ambiente Navigator App

Trend and design show, academy, information and networking platform: Ambiente in Frankfurt is more than just the world’s biggest trade fair for trends and innovations at the beginning of the year. The spectrum ranges from top international brands to exciting new companies that have come to the fair to stir up the range of products [...]

Podcasts – an effective B2B marketing tool?

All over the world, people are listening to podcasts podcasts. Industry experts agree that they will continue their successful trajectory. One obvious reason for this in our fast-paced, on-demand world is that they offer a good way to access entertaining content anytime, anywhere or learn more and educate ourselves. Another strength is the breadth of [...]

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Follow-up: Digital autumn at Messe Frankfurt

Hypermotion will be taking place in the virtual realm. Having gained initial experience with digital event formats in the summer, Messe Frankfurt is now drawing on a broad portfolio of digital services for its customers that complement the physical trade fair experience. These include live streaming, AI-supported matchmaking, speed networking [...]

Personalized online marketing: Stay close to the customer in B2B

Customers today expect targeted, personalised products and services. This makes it all the more important for companies to know the methods for how to reach their target groups in the best possible way and which possibilities exist for target group refinement. Read here what personalisation means in B2B marketing and [...]

Ambiente: 2020 looks good – even better with Ambiente Navigator App

Trend and design show, academy, information and networking platform: Ambiente in Frankfurt is more than just the world’s biggest trade fair for trends and innovations at the beginning of the year. The spectrum ranges from top international brands to exciting new companies that have come to the fair to stir [...]

Podcasts – an effective B2B marketing tool?

All over the world, people are listening to podcasts podcasts. Industry experts agree that they will continue their successful trajectory. One obvious reason for this in our fast-paced, on-demand world is that they offer a good way to access entertaining content anytime, anywhere or learn more and educate ourselves. Another [...]

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