Home2019-09-05T17:44:53+02:00

Artificial intelligence: the potential for marketing

In marketing, companies are always looking for new approaches and ways to win and retain customers. Artificial intelligence (AI) opens up new opportunities, especially for marketing. Whether customer service via chatbot, image analysis and suitable product suggestions, or facial recognition for customized campaign display, marketing and advertising could be made more efficient and targeted in [...]

How hypertargeting is revolutionizing customer engagement

Online customers leave a veritable flood of data behind when they make purchases. If advertising companies succeed in collecting and analysing these data, and then draw strategic conclusions from them, they can tailor individual marketing measures. Artificial Intelligence (AI) is an exciting tool to help achieve this goal, because it enables hypertargeting. […]

Drivers of the mobility transformation at Hypermotion 2019

Whether man, company or machine, the world is constantly on the move. Digitalisation, population growth and urbanisation processes are reinforcing this situation. Digital connectedness is also blurring the boundaries between logistics, mobility, infrastructure, transport and transportation. New technologies and concepts are emerging. Messe Frankfurt’s Hypermotion event format for the mobility and logistics sector is following [...]

A clear view: facial recognition in marketing

Facial recognition is opening up new ways for marketers to address their customers. Used in combination with AI technology, this provides companies with an excellent basis for providing personalized advertising. Visitor analysis at events can also be optimized using facial recognition and thus contribute to improving the customer experience. The advantages of facial recognition are [...]

Digital trade fair guide makes visiting Tendence more efficient

With the new Tendence Navigator Apps Messe Frankfurt, trade fair visitors and exhibitors get a tool with which they can make their trade fair visit more efficient. Thanks to the many possibilities offered by the digital assistant, the smartphone becomes the ideal trade fair guide. The app thus provides useful and exciting information on all [...]

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Artificial intelligence: the potential for marketing

In marketing, companies are always looking for new approaches and ways to win and retain customers. Artificial intelligence (AI) opens up new opportunities, especially for marketing. Whether customer service via chatbot, image analysis and suitable product suggestions, or facial recognition for customized campaign display, marketing and advertising could be made [...]

How hypertargeting is revolutionizing customer engagement

Online customers leave a veritable flood of data behind when they make purchases. If advertising companies succeed in collecting and analysing these data, and then draw strategic conclusions from them, they can tailor individual marketing measures. Artificial Intelligence (AI) is an exciting tool to help achieve this goal, because it [...]

Drivers of the mobility transformation at Hypermotion 2019

Whether man, company or machine, the world is constantly on the move. Digitalisation, population growth and urbanisation processes are reinforcing this situation. Digital connectedness is also blurring the boundaries between logistics, mobility, infrastructure, transport and transportation. New technologies and concepts are emerging. Messe Frankfurt’s Hypermotion event format for the mobility [...]

A clear view: facial recognition in marketing

Facial recognition is opening up new ways for marketers to address their customers. Used in combination with AI technology, this provides companies with an excellent basis for providing personalized advertising. Visitor analysis at events can also be optimized using facial recognition and thus contribute to improving the customer experience. The [...]

Digital trade fair guide makes visiting Tendence more efficient

With the new Tendence Navigator Apps Messe Frankfurt, trade fair visitors and exhibitors get a tool with which they can make their trade fair visit more efficient. Thanks to the many possibilities offered by the digital assistant, the smartphone becomes the ideal trade fair guide. The app thus provides useful [...]

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