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Networking in times of crisis

The contact restrictions as a result of the coronavirus pandemic are having a massive impact on the topic of networking in business. Therefore, personal interaction at trade fairs, in workshops, [...]

Networking in times of crisis

The contact restrictions as a result of the coronavirus pandemic are having a massive impact on the topic of networking in business. Therefore, personal interaction at trade fairs, in workshops, [...]

Networking in times of crisis

The contact restrictions as a result of the coronavirus pandemic are having a massive impact on the topic of networking [...]

Personalized online marketing: Stay close to the customer in B2B

Customers today expect targeted, personalised products and services. This makes it all the more important for companies to know the methods for how to reach their target groups in the best possible way and which possibilities exist for target group refinement. Read here what personalisation means in B2B marketing and how Messe Frankfurt supports companies [...]

Ambiente: 2020 looks good – even better with Ambiente Navigator App

Trend and design show, academy, information and networking platform: Ambiente in Frankfurt is more than just the world’s biggest trade fair for trends and innovations at the beginning of the year. The spectrum ranges from top international brands to exciting new companies that have come to the fair to stir up the range of products [...]

Podcasts – an effective B2B marketing tool?

All over the world, people are listening to podcasts podcasts. Industry experts agree that they will continue their successful trajectory. One obvious reason for this in our fast-paced, on-demand world is that they offer a good way to access entertaining content anytime, anywhere or learn more and educate ourselves. Another strength is the breadth of [...]

Digital marketing trends for 2020: AI and personalisation power ahead

Most companies decide on the size of their marketing budget for the following twelve-month period at the start of each year. The distribution of this money to the various channels and measures that count towards their strategy is even more open in many places. In the digital age, a large percentage of the budget obviously [...]

Making Paperworld even more successful with Navigator App

At Paperworld, the international trade fair for paper, office supplies and stationery, all the trends and innovations from the sector come together in Frankfurt am Main in one place. Whether major brand manufacturers or international newcomers, with its unique variety of products, Paperworld is the most important meeting place for the sector and a source [...]

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Personalized online marketing: Stay close to the customer in B2B

Customers today expect targeted, personalised products and services. This makes it all the more important for companies to know the methods for how to reach their target groups in the best possible way and which possibilities exist for target group refinement. Read here what personalisation means in B2B marketing and [...]

Ambiente: 2020 looks good – even better with Ambiente Navigator App

Trend and design show, academy, information and networking platform: Ambiente in Frankfurt is more than just the world’s biggest trade fair for trends and innovations at the beginning of the year. The spectrum ranges from top international brands to exciting new companies that have come to the fair to stir [...]

Podcasts – an effective B2B marketing tool?

All over the world, people are listening to podcasts podcasts. Industry experts agree that they will continue their successful trajectory. One obvious reason for this in our fast-paced, on-demand world is that they offer a good way to access entertaining content anytime, anywhere or learn more and educate ourselves. Another [...]

Digital marketing trends for 2020: AI and personalisation power ahead

Most companies decide on the size of their marketing budget for the following twelve-month period at the start of each year. The distribution of this money to the various channels and measures that count towards their strategy is even more open in many places. In the digital age, a large [...]

Making Paperworld even more successful with Navigator App

At Paperworld, the international trade fair for paper, office supplies and stationery, all the trends and innovations from the sector come together in Frankfurt am Main in one place. Whether major brand manufacturers or international newcomers, with its unique variety of products, Paperworld is the most important meeting place for [...]

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