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Messe Frankfurt steps up “Digital Business”

Messe Frankfurt is setting up a new department for the purposes of further expanding its digital business. The new team will focus on overseeing and further developing internet platform messefrankfurt.com, where the Messe Frankfurt Group’s company and event websites are located.

Klaus Reinke, Chief of Strategy at Messe Frankfurt: “Expanding our range of analogue and digital services – both in Frankfurt and worldwide – is one of the three central directions mapped out in Messe Frankfurt’s corporate concept. By pooling internal resources, we are able to integrate internal and external themes and processes relating to digital products.”

The restructuring process also affects how the company manages its individual event and company web pages, something that was previously done on a decentralised basis. In future, content management, business analytics and development work will be undertaken from a single central source. Kai Hattendorf, Vice President Digital Business: “This will make us faster and more efficient and will provide our customers with an even more coherent range of digital products and services.”

Since 2011, the Digital Business division has developed and marketed the range of digital products and services that Messe Frankfurt offers its customers under its Dexperty digital brand. These include exhibitor and product portals that are available all year round (productpilot.com), AdWords campaigns (in partnership with Google), online banner advertising, smartphone apps and much more besides. With its comprehensive digital products and services for its wide range of trade fairs, Messe Frankfurt is a pioneering force in the digitalisation of the trade fair sector worldwide.

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