Mobile strategies and digital direct-marketing on a high business level

M-Days – Specialised Exhibition with Integrated Conference for the Mobile Business – and Email-Expo – Exhibition with Integrated Conference for Data Driven Marketing – in Frankfurt am Main closed their doors today after two successful days during which experts on the supplier and user sides exchanged ideas and information on a very high business level. The focus was on the need for mobile strategies and solutions to meet the demands of the future. Around 4,400 M-Days attendees, most of them from Germany, Austria, the Netherlands and Switzerland, took advantage of the intensive atmosphere in Hall 11 of Frankfurt Fair and Exhibition Centre.

“Attendees were impressed by the combination of exhibition and conference. The integrated concept of M-Days 2014 worked perfectly from the very beginning”, said Iris Jeglitza-Moshage, Member of the Extended Board of Management of Messe Frankfurt Exhibition GmbH, summing up the echo from attendees. “Now in its ninth edition, M-Days has developed into a high-grade event for tomorrow’s business world.”

The 145 exhibitors came from Germany, the Netherlands, Austria and Sweden. Their presentations were supplemented by the congress and its 160 speakers from Germany, Great Britain, the USA, South Africa and Kenya who took part in a wide range of panel discussions, keynote lectures, talks and workshops. 133 exhibitors and around 4,700 attendees were counted at the previous event in February 2013.

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