Messe Frankfurt is increasing its focus on digital business and stepping up its management of worldwide digital activities. Effective 1 September, Kai Hattendorf (44) will be Head of Digital Business, the business division he has been setting up together with Head of Strategy Klaus Reinke (56) over the past three years parallel to his function as Vice President Corporate Communications and Marketing.
Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt: “We see digitisation as one of the central challenges facing the trade fair sector and will be making sustainable investments here in the coming years in order to pave the way for future growth in the Group. With Kai Hattendorf, we will have an internationally renowned innovator in this field at the helm.”
Over the past few years, Hattendorf and Klaus Reinke set up Digital Business as part of New Business. In future, the division will operate as an independent business field and will be afforded the same strategic importance as the Group’s core event business.
Messe Frankfurt’s digital products and services are brought together under the brand “Dexperty – digital expertise by Messe Frankfurt”. As well as the smartphone apps, which have won several international awards, these include exhibitor and product portals that are available all year round (productpilot.com), AdWords campaigns (in partnership with Google), online banner advertising and much more besides. With its comprehensive digital products and services for its wide range of trade fairs, Messe Frankfurt is a pioneering force in the digitisation of the trade fair sector worldwide.
A trained journalist and communication scientist, Hattendorf joined Messe Frankfurt in 2007 after holding, among other things, positions at the German Press Agency (DPA), Deutsche Telekom and a start-up company. He is head of the Digital Business Working Group at the European Major Exhibition Centres Association (EMECA) and of the Communication and Strategy Working Group at the Association of Major German Exhibition Centres (GDG).
Management of the Corporate Communications division will be taken over by Iris Jeglitza-Moshage (51), in addition to her function as a member of the Extended Board of Management of Messe Frankfurt Exhibition. Wolfgang Marzin: “We are pleased that Iris Jeglitza-Moshage will be able to draw on her previous experience in her new position. As part of the ongoing reorganisation, we are focusing even more on the role of central corporate communications in order to raise our Group profile more and more in the international competitive area.”
Iris Jeglitza-Moshage has been with Messe Frankfurt since 1999. Having studied History, Communication Science and Political Science, she began her career undertaking press work for industrial employers association IAV and metal and electronics industry association Metall- u. Elektroindustrie Osnabrück – Emsland e.V. Between 1992 and 1999, she held a management position in the field of sales and customer communications at RheinEnergie in Cologne.
After moving to Messe Frankfurt, she initially held the post of Director of Marketing Communications for the ISH, Light+Building, Automechanika, IFFA, Design Annual, Texcare International and Material Vision trade fairs until 2006. Between 2006 and 2010, Iris Jeglitza-Moshage was Vice President Technical Fairs: in September 2010, she was appointed to the Extended Board of Management of Messe Frankfurt Exhibition GmbH.
In her function as Senior Vice President at Messe Frankfurt Exhibition GmbH, she is in charge, among other things, of developing trade fair brands ISH, Light+Building and IFFA in Frankfurt and of overseeing the branding of these worldwide. At the same time, she is responsible for the Safety & Security area of expertise at Messe Frankfurt. In her additional function as Vice President Corporate Communications, she also reports to President and Chief Executive Officer, Wolfgang Marzin.