The profile of Mobikon is now becoming clearer in terms of content following the repositioning of the event at the beginning of September. As its Industry Partners, the biggest trade event for the mobile business welcomes the Federal Association for Information Technology, Telecommunications and New Media (BITKOM) and the German Digital Business Federation (BVDW). “We are delighted that the two trade associations, BITKOM and BVDW, have agreed to join forces with us and that we will be able to continue last year’s successful working relationship”, says Ruth Lorenz, Vice President Technology & Production, Messe Frankfurt Exhibition GmbH.
The smartphone boom continues unabated. At the same time, more and more everyday articles, such as televisions, cars, watches and fridges, are being linked to the internet – a trend described by the buzzwords smart home and the Internet of Things. The mobile business will continue to be a growth driver of the information and communications technology (ICT) sector and consolidate its status as an innovation generator. Thus, Mobikon offers the ICT sector and all business applications the ideal platform for discussing these subjects. As the voice of the technology sector, BITKOM represents more than 2,200 companies. They include around 1,000 small to medium-sized enterprises, more than 200 start-ups and almost all global players active in the German market.
Also on board again as an Industry Partner is BVDW, the main organisation representing the interests of companies that operate digital business models and are active in the field of digital added value. For the association, the aim is to draw attention to the greater efficiency and benefits offered by digital media in business and society. Burkhard Leimbrock, Vice President of the BVDW: “The process of digitalisation goes hand-in-hand with the ‘mobilisation’ of the internet. In addition to classic web-enabled devices, such as smartphones, an increasing number of smart devices, for example, wearables, are also online. Thus, the mobile channel is becoming increasingly important for more and more providers. Within the framework of its ‘DO MOBILE!’ campaign, BVDW offers insights into the current situation and the multi-faceted potential of the mobile channel. The subject area covered by Mobikon represents an important part of this campaign. With the DO MOBILE Lounge, BVDW will bring the ‘mobilisation’ of the internet to life and offer market players a focused platform for transferring knowledge and exchanging experiences.”
Inaugural meeting of the Mobikon Congress Advisory Council
The six members of the Congress Advisory Council met for the first time in Frankfurt in mid-September. Known as the ‘Expert Circle’, the council is made up of experienced ‘mobilistas’ from the industry and mobile sector. The main responsibilities of the Expert Circle are to judge the congress content, to ensure this top knowledge forum and its experts are of the highest standard and to enable interested speakers to participate.
The members of the Expert Circle are:
André Bajorat has been at home in the German internet landscape since 1996 and is a recognised expert for banking, payments and the mobile business. He was listed by t3n digital magazine as being among the top 75 internet minds on the social web (2012) and is considered to be one of the top nine most influential personalities in the payments field. He works as a freelance consultant, mentor and co-founder in the German start-up and e-commerce sector.
René Bellack has been Vice President Client Services and Global Account Director of the Telekom Practice Group at Nielsen since February 2012. He is responsible for disseminating integrated solutions in the telecommunications sector and for promoting Nielsen’s thought leadership in the mobile business. As an all-round mobile expert René Bellack speaks regularly at international conferences and has also been active as a consultant and investor since 2008.
Jan Gräwen is Country Manager responsible for the strategic development of YOC Mobile Advertising in Germany. Even before his previous position as Director Publisher Management with Ströer Digital, Jan Gräwen was YOC’s Head of Publisher Management for the Ad Operations Division and responsible for the expansion of Publisher Management.
Christian Klöppel is the Head of Global Mobility Consulting Practice at CSC, a provider of IT-aided business solutions, and advises international clients about all aspects of mobility and digitalisation. In particular, his team of experts focuses on the field of strategic issues, as well as the design and development of corporate mobility solutions.
Nick Sohnemann is one of Europe’s leading experts for trends and innovation research. He is the founder of the FUTURECANDY innovation consultancy and member of the InnoLab of Hamburg Media School.
Sebastian Wolters is co-founder and CEO of mediaTest digital GmbH and responsible for the company’s communication, the operative business and quality assurance. Currently, he is working with key accounts, such as German Rail, E.ON, Deutsche Post and the German Ministry of the Interior, on mobile IT infrastructure implementation and security, and app certification.
Next year, the congress will include lectures, panel discussions and a variety of other formats revolving around the latest developments in the mobile business. Last year’s congress was distinguished by over 90 hours of exclusive information about the sector, e.g., best-practice examples, trends and mobile innovations. The concept of a congress integrated into the fair and spread over several locations was highly praised by both exhibitors and visitors in 2014.
The plans for next year’s congress call for expansion to include the latest formats and for a review of the subjects covered to take account of recent developments in the market, i.e., the thematic structure of the congress will be refined. With the ‘Internet of Things & Wearables’, it will be supplemented by an additional subject area and now be split into six Business Clusters, which represent the framework for the two-day congress. They are: Mobile Internet & Apps, Mobile Marketing & Mobile Advertising, Mobile Commerce & Mobile Payment, Mobile Enterprise & Business Solutions, Mobile Security & Big Data and Internet of Things + Wearables.
Participation in the congress is free of charge for all Mobikon visitors on presentation of their admission ticket.
Mobikon will be held in Hall 11 of Frankfurt Fair and Exhibition Centre on 11 and 12 May 2015. Further information and photographs can be found on the internet at www.mobikon.com
and at www.dexperty.messefrankfurt.com.