Special areas on the top subjects of proximity and start-ups
Mobile SME initiatives on board – supported by Federal Ministry and digital business associations
The exhibition and conference for the mobile business has published its conference programme with initial details of the panel discussions and their prominent participants. As last year, this year’s event will be held in Hall 11 and be distinguished by an extensive programme comprising over 90 conference hours with lectures, impulse speakers and panel discussions. Altogether, around 150 speakers from the sector, including top keynote speakers, are taking part.
Conference to examine the potential of mobile
Thus, Richard Lee, Director International Business Development, Baidu, Inc., will speak for the first time in Germany as a representative of the Chinese counterpart to Google. Representing one of the major social media worldwide, Mr Jin Choi, Industry Lead CPG & Retail with Facebook, Inc., will discuss how “mobile is eating the world”. Two experts on the Internet of Things (IoT) will fly in from the USA for Mobikon: John Baekelmans, CTO ofCISCO International Ltd., and Redg Snodgrass, CEO and founder ofWearable World, Inc. Christian Rätsch, CEO of Saatchi & Saatchi Germany, will also speak on one of the five lecture areas integrated into the exhibition. Mobile-active brands are also taking part: The Coca Cola Company with Katja Bleyer, Marketing Manager North West Europe & Nordics, and Nike Deutschland GmbH with Olaf Markhoff, Director Communications, will present their mobile brand commitment.
In the panel discussions, experts will discuss the major areas of mobile development, e.g., the subject of ‘Mobile Health & Wearables: how big data is changing the health and insurance sector’ and ‘Apple, Google, Tesla: who is ahead in the connected-car race?’ From the point of view of financial-service providers, the experts, including the renowned, research-oriented Frankfurt School of Finance & Management will present ‘Fin Tech and understanding customers? New players, collaborations, products’. Two panels will tackle the important aspect of security and introduce the subject of ‘Innovations, infrastructure, IT security: international growth via the digital agenda’ and ‘Secure enterprise mobility management: mobile security in corporate practice’. ‘Content & advertising: finding the mobile business models for the media’ will look at revenues models for the publishing business in the digital age.
Mobikon exhibitors present topical mobile applications
The Mobikon exhibition brings together over 100 companies that will show their mobile innovations, solutions and trends: they include, for example, payments specialist PayPal and app store analytics provider App Annie as well as two leaders from the Gartner Magic Quadrant for Enterprise Mobility Management (EMM): AirWatch and MobileIron. All exhibitors are to be found in the exhibitor search engine on the Mobikon website at www.mobikon.com/exhibitors-2015.
This year, Mobikon sets its topical focus on proximity and start up companies on behalf of which two special areas are set up in hall 11: In theProximity Area, visitors may experience novelty applications of Nearfield Communication (NFC) standards as well as of the beacon technology. The exhibition area is driven by member companies of the pioneering NFC-industry initiative Smart Media Alliance as well as by German writing utensils manufacturer Schneider Schreibgeräte GmbH and e-business solution provider 1eEurope GmbH. The YUMP-Area is the place to meet Young Urban Mobile Professionals, who will be showing their innovative business cases and services. Around ten start up entrepreneurs from Berlin, Munich, Poland’s capital Warsaw and from the city of Cham in Switzerland will be on site.
Mobile initiatives and first-class networking
More mobile for small to medium-sized companies: the Federal Ministry for Economic Affairs and Energy (Bundesministerium für Wirtschaft und Energie – BMWi) is once again taking part in this year’s event with its ‘Mittelstand Digital’ area to promote IT-generated efficiency among small to medium-sized companies whereby the emphasis is on three initiatives for digital business life: e-competence network, e-standards and usability. The ‘Mittelstand Digital’ area is the setting for presentations by 68 companies and projects, as well as a two-day conference programme. Additionally, Secretary of State Matthias Machnig of the BMWi will take part in the conference panel on the Digital Agenda.
In addition to numerous lectures, workshops and expert discussions on the stand, the DO MOBILE! Initiative des German Digital Business Federation (Bundesverband Digitale Wirtschaft – BVDW) offers guided tours to two highlights: proximity and Internet of Things (IoT). With the DO MOBILE! Area, the BVDW aims to bring the mobilisation of the internet to life for visitors and provide a focused platform for knowledge transfer and the exchange of information.
More internationality: the worldwide MobileMonday movement is holding its Global Summit at this year’s Mobikon, the first time in Germany. MobileMonday chapters from all over the world have announced their participation. At the ‘Pow Wow’ lecture area, MobileMonday will hold a series of deep-knowledge lectures and networking opportunities with ‘mobile natives’ on both Mobikon days.
It’s party time – at the presentation of the Best of Mobile Awards (BoM) at the Event stage in Hall 11 and at ‘Mobile rocks!’, the exhibitor party on the evening of the first day (11 May) in Frankfurt’s popularGibson Club. The awards are given for the best apps, websites, service and campaigns, which would have been inconceivable without the mobile internet. At the party in the Gibson Club in downtown Frankfurt, participants can let their hair down or chat in a relaxed fashion.
Mobile services at Mobikon
Admission tickets are available in three practical formats at www.mobikon.com/2/visitors/tickets – two alone for downloading by smartphone users. When it comes to travel planning, Mobikon also offers visitors a useful tool fully in line with the mobile world. Further information can be found on the internet at www.mobikon.com/2/visitors/anreise-und-aufenthalt.
Further details can be obtained at Mobikon in Hall 11 on 11 and 12 May 2015 and on the internet at www.mobikon.com and www.dexperty.messefrankfurt.com.
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