The UFI extends invitation to Global Exhibitions Day 2017 (#GED17) on June 7, 2017. For the second time now, the Global Association of the Exhibition Industry has organized a day to celebrate and connect the trade fair industry around the world. According to the motto “Think Global, Act Local”, activities will be carried out around the world to raise awareness of the importance of trade fairs for their regions and also for the various different nations, industries and the global economy as a whole.
From New Zealand to Hawaii
The numerous activities of this year’s #GED17 include the following:
- A run along the UNESCO World Heritage Site in Macau, China,
- An expert forum titled “Trade Shows as Innovation Hubs – Science to Business” organized by the German trade fair association Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V.,
- An ExpoMotoRace through several Russian cities
In addition to this, selfie activities and flashmobs will be held in numerous places around the globe, which will be certain to have a wide echo in the social networks as in the previous year. You’ll find a complete list of all the activities here.
A day to celebrate the global exhibitions industry
“We are looking forward to the second Global Exhibitions Day and welcome this UFI initiative”, says Martina Bergmann, Head of Digital Services at Messe Frankfurt. “In the course of increasing globalisation, we can no longer view individual sectors, industries or business locations as separated by national or regional boundaries. The exhibition industry is an international business in today’s world. We are promoting this development by internationalizing all of our trade fair brands and celebrating it on Global Exhibitions Day.”
But this awareness day not only serves to gain attention for the internationalization of trade fairs. The initiative also once again illustrates the importance of trade fairs and events in communication. After all, according to UFI, more than 260 million visitors attend trade fairs each year. 4.4 million companies participate each year as exhibitors. As a result, trade fairs serve as platforms that bring together the leading suppliers and innovators. They stimulate trade and economic growth, provide valuable inputs for infrastructural developments and promote the internationalization of entire industries.
According to the survey AUMA MesseTrend2017, trade fair participation is the most important tool for B2B communication. “Trade fairs are not a thing of the past despite increasing digitalization. Face-to-face contact is and remains irreplaceable”, explains Martina Bergmann, Head of Digital Services at Messe Frankfurt. “Digitalization and trade fairs are not mutually exclusive – on the contrary. With our digital services, we provide exhibitors and visitors the opportunity to mix both worlds and expand on real contact using a wide variety of digital possibilities. “
Global Exhibitions Day builds on success of the previous year
The first Global Exhibitions Day in 2016 was a huge success. In the past year, 34 partners in a total of 60 countries supported the first awareness day of its kind. The campaigns of partner associations, exhibitors and many other people involved in the trade fair industry, succeeded in drawing attention to the positive social and economic impacts of the trade fair industry with wide media coverage. Global Exhibitions Day also provided insight into an industry that creates a variety of exciting jobs.
“Trade fairs provide visitors with an overview of the newest trends, while exhibitors can get to know their competitors and obtain impetus for further developments while meeting experts, innovators, influencers and opinion leaders. In this way, trade fairs also promote the transfer of knowledge and exchange within an industry and beyond. They serve as breeding grounds for innovations, trends and new developments”, says Martina Bergmann.
For more information about important Digital trends 2017 also read our interview Global trade fairs connect industries worldwide.