Category Archives: Allgemein

Third Global Exhibitions Day – #GED18 starts on June 6th

In its third year Global Exhibitions Day (#GED18) will take place on June 6. It is the largest awareness campaign for the exhibition and events industry and aims to highlight the impact of the sector on economic growth in cities, regions and countries. UFI, the Global Association of the Exhibition Industry, is pushing activities to put the global economic benefits but also the career opportunities in this industry center stage.

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Season’s Greetings

A gratifying year marked by encounter with new acquaintances and familiar associates is drawing to a close.

For 2018, our goal will remain to present exciting content and platforms via the Connected-Blog and our events, in order to bring together knowledge and to promote the exchange about future topics!

With this in mind we wish you and your families wonderful
holidays and a blessed new year with successful projects.

Best wishes

Your  Connected-Blog editorial team

Web development – simple and cost-effective options for small and medium-sized businesses 

All companies and even freelancers are now practically obliged to maintain their own up-to-date website, whether used simply for self-representation, the sale of products or to provide online services. Customers and prospects have come to expect being able to quickly find their business partners online and having a business website has become one of the pillars of a brand’s image, regardless of the industry or the size of the company. Although the vast majority of companies are already present on the internet, smaller businesses with limited budgets are finding it particularly difficult to keep up with the competition due to the rapid pace of technical development including mobile use and new digital marketing options. Continue reading

Messe Frankfurt’s new website – strategy, methodology and outlook

Messe Frankfurt’s new website was launched on August 22nd. A total of 170 websites provide information on the individual events, services and the world’s third largest trade fair organiser itself under the umbrella of messefrankfurt.com. The significance of this web presence as well as the complexity of a relaunch of this scale deserves a look behind the scenes. We talked with Martina Bergmann, Head of Digital Services at Messe Frankfurt, who has overall responsibility for development of the new global web presence.

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Blogs, Blogger & Influencer Relations in trade fair communication

Influencer relations are gaining more importance in trade fair communication, as well as in the communication and content marketing strategies of many companies.  At the same time, the social web has significantly changed the media landscape, in which companies and trade fair organizers operate. An interview with Thimo Schwenzfeier.

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Hotspots for collecting and distributing content: content marketing for trade shows and events

In many industries, trade fairs and the accompanying conferences are often one of the marketing and communications highlights of the year. These events are used to introduce new products, discuss key industry topics and communicate the trends of the next few months. For exhibitors and organizers, they also represent the pinnacle of their content marketing efforts. Events and the organizers are offering a widening array of new opportunities, not only for distributing content, but also for collecting interesting topics for their own content pipelines.

We spoke about this with Stefanie Hombach, Online Marketing Manager in the Messe Frankfurt Digital Services team. Continue reading