Category Archives: Digital Marketing 

Don’t miss anything on the Hypermotion thanks to Navigator App

New platform for intelligent transport systems of the future: The future of mobility and logistics is emerging on Hypermotion (20-22.11.2018). Participants will experience an inspiring mixture of interactive trade fairs, exciting conferences and the Hypermotion Lab as an arena for start-ups, future innovators and established big names. Over 2,900 visitors, participants and exhibitors will turn the theoretical concept of networked cooperation into a living digital ecosystem. It supports the Hypermotion Navigator App.

The Hypermotion Navigator App is available free of charge for iOS and Android:

Logo Hypermotion

Apple App Store

Google Play

 

With the Hypermotion Navigator App, exhibitors and trade fair visitors can conveniently plan their visit to Hypermotion and are always well informed. The app is planning tool, comprehensive orientation aid and memory for useful information. The Navigator App from Messe Frankfurt guarantees an efficient and successful trade fair visit.

The app currently offers the following features:

News & Events
With the news you stay up to date. Here you can follow all current press releases and social media news about Hypermotion.

Exhibitor and product search
The full text search finds all exhibitors and Hypermotion products. Details such as contact data, extensive company description and a list of products can be displayed. With one click you can also display the exhibitor directly on the site plan.

Hall plan
The site plan provides an overview of the entire exhibition grounds. By clicking on a hall, a hall level can be selected, which then displays all the stands on that level. A click on a Hypermotion stand provides the exhibitor with name, logo and stand number. In a further step, further information on the exhibiting company and the products can be called up.

Events
All events as well as information about the events during Hypermotion at a glance.

Favorites
Perfect for planning your visit to the fair: Create your personal list of favourites.

Scanner
Visitors can use the scanner to scan QR codes and tickets.

Video creates trade fair added value

Hardly any other environment is as perfectly suited to a video as a trade fair. Here companies, products and individuals are captured so closely and tangibly that it’s like having direct contact with them. To present the right content professionally in a video Messe Frankfurt provides a video production service tailored to customer wishes. Jan Kluge, Manager of Online Sales at Messe Frankfurt and video professional Yvonnic Jäckel, Plattform3.de, explain the Messe Frankfurt video services and how customers can profit from them.

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Video: one tool, many possibilities

If you want to use video in marketing you need a strategy. On the one hand you should be geared to the target group you have in mind and, on the other, to the marketing objectives, messages and platforms you have defined beforehand. You also have to define the content that is appropriate for your own company and the format by which it can be conveyed. We have compiled a number of tips and suggestions for the most popular video variants.

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Successful marketing thanks to video

Video is increasingly becoming an important marketing tool. According to a study by Wyzowl 81 percent of the companies questioned already use video in their marketing mix, as compared to 63 percent in 2017. And it goes down well with the users. On YouTube and Facebook more than 500 million hours of video are viewed every day in each case. Companies are now faced with the question: What is the ideal strategy for their own marketing if they want to profit from this trend?

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Cleanzone 2018: better trade show with the Navigator App

Perfection meets high-tech: Cleanzone offers cleanroom technology for the safe production of high-tech products on October 23 and 24, 2018. The trade fair is aimed at all industries that produce in clean rooms – from the pharmaceutical industry to medical technology and microtechnology. The Navigator App Cleanzone 2018 offers exhibitors, trade fair visitors and other interested parties comprehensive added value and the opportunity to get more out of their trade fair visit.

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A close look at trade fair marketing

In order to optimally support the marketing message of its exhibitors, Messe Frankfurt offers a wide range of trade fair marketing options. Among other things, various digital options are available. Jan Kluge, Manager Online Sales at Messe Frankfurt, cites a few examples to illustrate what possibilities Messe Frankfurt offers to companies in connection with digital marketing and what Key Performance Indicators they provide their customers to measure their marketing success.

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Navigator App Automechanika 2018: “Navigation system” for your fair visit

Automechanika Frankfurt (11 to 15 September 2018) is the leading international trade fair for equipment, parts, accessories, management & services for the automotive industry. It celebrates its 25th anniversary in 2018 and will be extended by many new themes such as classic cars and the REIFEN as a co-located show. Exhibitors, trade fair visitors and interested parties should use the optimised Navigator App Automechanika 2018 as a suitable “navigation system”. This enables them to obtain valuable information about the exhibitors and many useful features on their mobile device and make their visit to the trade fair more efficient overall.

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Online Marketing tools: Key Performance Indicators at a glance

Range, dwell time, engagement or conversion rate: these are only four examples of key performance indicators which marketers can use to monitor the success of their measures or the design of websites. Defining KPIs alone is of course not enough. If you define goals for your online marketing you should also be able to measure and analyse them. There are an infinite number of different tools available to marketers for this purpose; from free web tools to highly integrated marketing analysis tools which require the appropriate investment. Here we present a selection of tools which can be used by small and medium-sized companies – and we explain who they are suitable for and what you have to note when handling them.

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Most important key performance indicators for online marketing

Advertising investments require good planning, implementation and success monitoring. In contrast to conventional media, digital media provide as early as the planning stage possibilities for testing valid simulations for investment success, for making readjustments during the campaign by way of the key performance indicators (KPI) and for conducting success monitoring through to the point of sale during the follow-up.

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Fit for events, digital marketing and social media: Messe Frankfurt supports brick-and-mortar retailers with digital event planner and workshops

Tendence.Impulse, the sales promotion project for retailers, is taking another leap forward in 2018 with its digital Tendence.Impulse tool and ongoing development. At the special Tendence.Impulse area in Hall 11.0 of the international consumer-goods trade fair Tendence from 30 June to 3 July 2018, retailers can gain inspiration on how they can score points vis-à-vis online retailers by creating shopping experiences. These experiences can then easily be prepared and implemented using the Tendence.Impulse tool digital event planner. Fabienne Boller, Product Manager Online Marketing / Digital Business at Messe Frankfurt, explains what has changed and improved in the Tendence.Impulse tool.

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