Category Archives: Digital trade fair world

Fit for events, digital marketing and social media: Messe Frankfurt supports brick-and-mortar retailers with digital event planner and workshops

Tendence.Impulse, the sales promotion project for retailers, is taking another leap forward in 2018 with its digital Tendence.Impulse tool and ongoing development. At the special Tendence.Impulse area in Hall 11.0 of the international consumer-goods trade fair Tendence from 30 June to 3 July 2018, retailers can gain inspiration on how they can score points vis-à-vis online retailers by creating shopping experiences. These experiences can then easily be prepared and implemented using the Tendence.Impulse tool digital event planner. Fabienne Boller, Product Manager Online Marketing / Digital Business at Messe Frankfurt, explains what has changed and improved in the Tendence.Impulse tool.

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Navigator App provides an overview: Tendence innovations in abundance

Tendence is very popular with German and European retailers, as it is not only the main order date for winter and Christmas business in the period from 30 June to 3 July 2018, but also serves as a premiere event and order launch for next year’s spring and summer season.  A detailed overview is provided by the optimised Navigator App, which provides comprehensive information on all exhibitors as well as many other facts and a number of useful features for Tendence 2018.

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Third Global Exhibitions Day – #GED18 starts on June 6th

In its third year Global Exhibitions Day (#GED18) will take place on June 6. It is the largest awareness campaign for the exhibition and events industry and aims to highlight the impact of the sector on economic growth in cities, regions and countries. UFI, the Global Association of the Exhibition Industry, is pushing activities to put the global economic benefits but also the career opportunities in this industry center stage.

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Messe Frankfurt establishes Digital Advisory Board

Messe Frankfurt has set up a Digital Advisory Board to oversee its digital activities. With this step, the company is seeking to engage with its customers more intensively regarding the digital transformation of marketing in the trade fair industry and the evolution that this entails for the trade fairs themselves.

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Perfect business matching using big data

Messe Frankfurt works to bring the right people together in the right place at the right time. With its various business matching offers, the trade fair company makes sure the right people meet up at its various events. We spoke with Coordinator of Web Solutions at Messe Frankfurt Digital Services, Henric Uherek, about what the trade fair organiser offers its customers in terms of business matching, what advantages this has, and what role big data plays. Continue reading

This is where it’s at: Make more of Musikmesse with the Navigator App

Musikmesse brings together companies with dealers, professional players from the instrument industry and musicians from all over the world from 11-14 April in Frankfurt am Main. If you are interested, you can access comprehensive information on all exhibitors, many additional facts and useful features via the optimised Navigator App Musikmesse 2018 on your mobile device and make your visit to the fair more efficient.

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Great performance: Experience more Prolight + Sound thanks to Navigator App

From 10-13 April 2018, Prolight + Sound will bring together the relevant players from the different sectors of the event industry at the most important international industry meeting place like no other trade fair. Thanks to the optimised Navigator App Prolight + Sound 2018, interested parties can simply download comprehensive information on all exhibitors at the trade fair and many additional facts to their smartphones and use other exciting functions.

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Making the best of Light + Building with Navigator App

“Connected – Secure – Convenient” is the motto of Light + Building 2018. The world’s leading trade fair will be focusing on smart and networked solutions, trend-setting technologies and current design trends this year. Anyone who is interested can simply use their mobile device to gain extensive insight into all the exhibitors and a wealth of other information about the leading trade fair.

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Alexa at Hypermotion: added value for exhibitors and visitors

Messe Frankfurt implemented an exciting pilot project with the use of the intelligent personal assistant Alexa at Hypermotion 2017. In this interview, Daniel Emrath, Coordinator of Web Solutions at Messe Frankfurt, explains how the project originated, what Alexa did at Hypermotion and further usage possibilities.

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