The second Global Exhibitions Day (#GED17) took place on June 7th. Initiated last year by UFI, the umbrella association for the global exhibition industry, the anniversary this year once again exceeded all expectations. Numerous activities took place around the world, which served to connect the trade fair industry and show the meaning of trade fairs for the respective locations and especially for the globalised economy.
In many industries, trade fairs and the accompanying conferences are often one of the marketing and communications highlights of the year. These events are used to introduce new products, discuss key industry topics and communicate the trends of the next few months. For exhibitors and organizers, they also represent the pinnacle of their content marketing efforts. Events and the organizers are offering a widening array of new opportunities, not only for distributing content, but also for collecting interesting topics for their own content pipelines.
We spoke about this with Stefanie Hombach, Online Marketing Manager in the Messe Frankfurt Digital Services team. Continue reading
Content Marketing is currently one of the most talked-about topics in the communication industry. But what, exactly, is this supposedly new trend? What is new and which specific game rules apply to Content Marketing for trade fairs and events?
As a member of the European Major Exhibition Centres Association EMECA, Messe Frankfurt would like to present the upcoming EMECA call for virtual reality products. Let your ideas flow, apply and win a EUR 15.000 project contract.
Since the 1980s industries have been growing together worldwide as a result of globalization and digitalization. Value chains have spanned the globe as new production sites and new markets were created that no one could have dared to dream of. At the same time, suppliers and customers alike can obtain information and engage in business online at any time around the world. This development has not least affected the trade fair industry.
The UFI extends invitation to Global Exhibitions Day 2017 (#GED17) on June 7, 2017. For the second time now, the Global Association of the Exhibition Industry has organized a day to celebrate and connect the trade fair industry around the world. According to the motto “Think Global, Act Local”, activities will be carried out around the world to raise awareness of the importance of trade fairs for their regions and also for the various different nations, industries and the global economy as a whole. Continue reading
On the occasion of the upcoming textile trade fairs Techtextil and Texprocess (May 9th to May 12th), Messe Frankfurt provides its optimized navigator apps vor visitors and exhibitors.
For the upcoming Musikmesse (April 5th – April 8th), Messe Frankfurt presents its optimized Navigator App for visitors and exhibitors.
The critical debate surrounding digitalization initiated by the German Media Congress in January in Frankfurt almost seems like a journey back in time. Since then, an increasing number of marketing managers from reputable companies such as Deutsche Telekom and Philips have plead for more prudence with regard to adapting digital technologies in marketing and investing in digital advertising. Are conventional forms of advertising about to experience a comeback?
To optimize the usability of its new Navigator app, Messe Frankfurt recently had the app tested by usability.de, an independent consulting and service company. The results were gratifying: the app performed well with both exhibitors and visitors. But there is still room for improvement Continue reading