Category Archives: Digital trade fair world

Digital fair guide for Musikmesse and Prolight+Sound

With the Navigator Apps from Messe Frankfurt, trade fair visitors and exhibitors can make their trade fair visit more efficient. Thanks to the digital helpers, the smartphone becomes the ideal trade fair guide. It provides useful and exciting information on all exhibitors at Musikmesse and Prolight+Sound, which will take place in Frankfurt am Main from 2 April to 5 April 2019. The Navigator Apps for Musikmesse and Prolight+Sound can be downloaded free of charge:

Apple App StoreMusikmesse 2018 D

Google Play

 

Apple App Storeprolight+sound 2018 D

Google Play

 

With the free Navigator App, visitors and exhibitors can quickly and easily find all the information and maps of the exhibitors – before, during and after the trade fair. In addition, users can create their own personal watch list with companies, products and events and call them up at any time, even offline.

In the Burgermenu, users can adjust settings and find opening times, information on how to get there, parking and other services.

The app currently offers the following features:

  • Exhibitors: search for companies and products, filter and sort functions available.
  • Fairground: floor plan with booth details. Find your favorites within the hall plan with the quick finder.
  • Events: everything that’s happening during the show like special exhibits, conventions etc. Add them to your personal calendar or add them to your personal watchlist.
  • News: with press releases and social-media-channels.
  • Favorites: your favorite companies and events at a glance, synchronize your favorite exhibitors from our online customer center (requires Messe-Login).
  • Scanner: scan functionality for QR-codes, scan QR-Codes on the visitor badges and import this data in your contacts.
  • Nearby: over the air downloads and videos from exhibitors you passed by (BT required).
  • My Downloads: all downloads from the exhibitor search and from “Nearby” in one place.
  • Ticketshop
  • MerchDays (Prolight+Sound), Festival (Musikmesse)

 

Trade fairs are becoming more virtual and more tangible

Augmented Reality (AR) and Virtual Reality (VR) are transforming from just being fun applications to providing useful value-added tools for companies and customers alike. Exhibitors and organizers also rely on these technologies in the trade fair sector. We spoke with Simone Pfisterer from Mesago Messe Frankfurt GmbH, who has gained initial experience with the use of these new technologies as division manager for Servparc, an event that will be launched this year with an innovative new setup.

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Successful ISH thanks to NavigatorApp

The ISH NavigatorApp turns the smartphone into a trade fair navigator and provides useful and exciting information on all exhibitors at the trade fair. Visitors and exhibitors can now download the ISH NavigatorApp free of charge here. The fair takes place from 11.03. to 15.03.2019 in Frankfurt am Main.

Messe Frankfurt Logo ISHApple App Store

Google Play

 

The free NavigatorApp offers visitors and exhibitors comprehensive support before, during and after the trade fair. Thus, users can quickly and clearly find all information and maps of the exhibitors. In addition, app users can create, save and retrieve their own personal watch list with events, companies and products at any time – even offline. In the Burgermenu, users can find additional information such as opening times, directions, parking and other services.

Currently the app offers the following features:

  • Favorites: Your favorite companies and events at a glance, synchronize your favorite exhibitors from our online customer center (requires Messe-Login)
  • Scanner: Scan function for QR codes. Scan QR codes from exhibitors or visitor badges and transfer them to your contacts.
  • Nearby: Downloads of PDF documents and videos from exhibitors near you
  • My downloads: All downloads from the exhibitor search and from “Nearby” in one place.
  • News: With press releases and social media channels.
    ticket shop

Digital Advisory Board at Messe Frankfurt evaluates innovations for trade fair marketing

In November 2018 the second meeting of the Digital Advisory Board at Messe Frankfurt took place. This committee with digital experts from exhibitors and Messe Frankfurt evaluated once more new technologies for the digital transformation of marketing in the trade fair environment.  Continue reading

Digital trade fair guide for Christmasworld, Creativeworld and Paperworld

The smartphone becomes an exhibition navigator and provides useful and exciting information on all exhibitorsat Christmasworld, Creative World and Paperworld. This is made possible by the Navigator Apps for the world fairs taking place from 25.01./26.01 to 29.01.2019 in Frankfurt am Main. Visitors and exhibitors can now download the Navigator Apps for the world fairs free of charge here:

Logo christmasworldApple App Store

Google Play

 

Logo creativeworldApple App Store

Google Play

 

Logo paperworldApple App Store

Google Play

 

The free Navigator apps provide users with quick and easy access to all the information and site plans of the exhibitors – before, during and after the trade fair. You can create your own reminder list with firms, products and events that interest you and retrieve them at any time, even offline.

  • The app offers the following features:
  • Exhibitors: search for companies and products, filter and sort functions available
  • Fairground: floor plan with booth details. Find your favorites within the hall plan with the quick finder.
  • Events: everything that’s happening during the show like special exhibits, conventions etc. Add them to your personal calendar or add them to your personal watchlist.
  • News: with press releases and social-media-channels
  • Favorites: your favorite companies and events at a glance, synchronize your favorite exhibitors from our online customer center (requires Messe-Login)
  • Scanner: scan functionality for QR-codes, scan QR-Codes on the visitor badges and import this data in your contacts
  • Nearby: over the air downloads and videos from exhibitors you passed by (BT required)
  • My Downloads: all downloads from the exhibitor search and from “Nearby” in one place
  • Trends 2019/20
  • Ticketshop

The changing world of trade fairs: more intelligent, personal and relevant

Increasing digitalisation is also driving progress in the trade fair industry. For example, new technologies or changing customer requirements necessitate adjustments or even rethinking in digital trade fair marketing. We spoke with Martina Bergmann, Head of Digital Products and Web Solutions at Messe Frankfurt, about future trends and challenges.

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Using social media to promote encounters

As with any successful company, Messe Frankfurt has to maintain a presence on various social media platforms. After all, an increasing number of target groups are active on these platforms and expect to be supplied with relevant, interesting and entertaining content. Markus Quint, company spokesman and Head of Corporate Communications at Messe Frankfurt, explains the importance of social media for Messe Frankfurt and how Corporate Communications is handling the challenges involved.

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Don’t miss anything on the Hypermotion thanks to Navigator App

New platform for intelligent transport systems of the future: The future of mobility and logistics is emerging on Hypermotion (20-22.11.2018). Participants will experience an inspiring mixture of interactive trade fairs, exciting conferences and the Hypermotion Lab as an arena for start-ups, future innovators and established big names. Over 2,900 visitors, participants and exhibitors will turn the theoretical concept of networked cooperation into a living digital ecosystem. It supports the Hypermotion Navigator App.

The Hypermotion Navigator App is available free of charge for iOS and Android:

Logo Hypermotion

Apple App Store

Google Play

 

With the Hypermotion Navigator App, exhibitors and trade fair visitors can conveniently plan their visit to Hypermotion and are always well informed. The app is planning tool, comprehensive orientation aid and memory for useful information. The Navigator App from Messe Frankfurt guarantees an efficient and successful trade fair visit.

The app currently offers the following features:

News & Events
With the news you stay up to date. Here you can follow all current press releases and social media news about Hypermotion.

Exhibitor and product search
The full text search finds all exhibitors and Hypermotion products. Details such as contact data, extensive company description and a list of products can be displayed. With one click you can also display the exhibitor directly on the site plan.

Hall plan
The site plan provides an overview of the entire exhibition grounds. By clicking on a hall, a hall level can be selected, which then displays all the stands on that level. A click on a Hypermotion stand provides the exhibitor with name, logo and stand number. In a further step, further information on the exhibiting company and the products can be called up.

Events
All events as well as information about the events during Hypermotion at a glance.

Favorites
Perfect for planning your visit to the fair: Create your personal list of favourites.

Scanner
Visitors can use the scanner to scan QR codes and tickets.

Video creates trade fair added value

Hardly any other environment is as perfectly suited to a video as a trade fair. Here companies, products and individuals are captured so closely and tangibly that it’s like having direct contact with them. To present the right content professionally in a video Messe Frankfurt provides a video production service tailored to customer wishes. Jan Kluge, Manager of Online Sales at Messe Frankfurt and video professional Yvonnic Jäckel, Plattform3.de, explain the Messe Frankfurt video services and how customers can profit from them.

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Cleanzone 2018: better trade show with the Navigator App

Perfection meets high-tech: Cleanzone offers cleanroom technology for the safe production of high-tech products on October 23 and 24, 2018. The trade fair is aimed at all industries that produce in clean rooms – from the pharmaceutical industry to medical technology and microtechnology. The Navigator App Cleanzone 2018 offers exhibitors, trade fair visitors and other interested parties comprehensive added value and the opportunity to get more out of their trade fair visit.

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