Category Archives: Digital trade fair world

Global trade fairs connect industries worldwide

Since the 1980s industries have been growing together worldwide as a result of globalization and digitalization. Value chains have spanned the globe as new production sites and new markets were created that no one could have dared to dream of. At the same time, suppliers and customers alike can obtain information and engage in business online at any time around the world. This development has not least affected the trade fair industry.

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#GED17: international trade fair day on June 7, 2017

The UFI extends invitation to Global Exhibitions Day 2017 (#GED17) on June 7, 2017. For the second time now, the Global Association of the Exhibition Industry has organized a day to celebrate and connect the trade fair industry around the world. According to the motto “Think Global, Act Local”, activities will be carried out around the world to raise awareness of the importance of trade fairs for their regions and also for the various different nations, industries and the global economy as a whole. Continue reading

Say yes to digital, but with caution

The critical debate surrounding digitalization initiated by the German Media Congress in January in Frankfurt almost seems like a journey back in time. Since then, an increasing number of marketing managers from reputable companies such as Deutsche Telekom and Philips have plead for more prudence with regard to adapting digital technologies in marketing and investing in digital advertising. Are conventional forms of advertising about to experience a comeback?

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Usability test for the new Navigator-App: A good result.

To optimize the usability of its new Navigator app, Messe Frankfurt recently had the app tested by usability.de, an independent consulting and service company. The results were gratifying: the app performed well with both exhibitors and visitors. But there is still room for improvement Continue reading

Apps for trade fairs: “everything at a glance at the right time”

Apps have become an integral component of the marketing and communication services offered by trade fair organizers. Ellen Matheis, coordinator of web solutions at Messe Frankfurt, talks about the advantages of trade fair apps for exhibitors and visitors, as well as the added value for organizers.

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Mobility and apps in trade fair communication: status and outlook

Apps have become an established part of event and trade fair communication. This is primarily because mobile technologies are particularly effective when the target group is online while on the go (at trade fairs). Here’s an overview of the development of mobile usage and the opportunities for event organizers when it comes to communicating with their target groups for events and trade fairs.

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