Scott Meyer, CEO and founder of Evidon, a dedicated provider of privacy and compliance solutions for digital media:
So where is the big, bad, ePrivacy Directive that we’ve heard so much about? Looming around the corner, a governmental specter, ready to chill the online industry by adding friction to the user experience and slowing the pace of data collection. In Germany, we’ve hardly heard a peep. No new law has been passed to incorporate the Directive, and regulators have been low-key in their messaging about enforcement. But around the rest of Europe, the signs are more ominous, and the effects will be felt in Germany sooner than you think.
In November 2009, the European Union adopted an amendment to the original ePrivacy Directive that included a requirement for consent to non-essential tracking online. They gave member states until May of 2011 to pass their own version of the amended Directive into law. As of February 2012, ten countries have passed the law, including the UK, France, Ireland, Sweden and Finland. Similar legislation is currently in the process of being adopted across multiple other countries, most notably the Netherlands and, wait for it … Germany.