Category Archives: Mobility 

Usability test for the new Navigator-App: A good result.

To optimize the usability of its new Navigator app, Messe Frankfurt recently had the app tested by usability.de, an independent consulting and service company. The results were gratifying: the app performed well with both exhibitors and visitors. But there is still room for improvement Continue reading

Mobility 4.0 – study on digital transformation in mobility & logistics

Mobility 4.0 includes topics as autonomous driving, networked logistics chains, integrated transport systems or unmanned drones. Just as seen in various other industries, the digitalization of business life is hereby progressing to the field of mobility and logistics.

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Apps for trade fairs: “everything at a glance at the right time”

Apps have become an integral component of the marketing and communication services offered by trade fair organizers. Ellen Matheis, coordinator of web solutions at Messe Frankfurt, talks about the advantages of trade fair apps for exhibitors and visitors, as well as the added value for organizers.

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Twelve features provided by good event apps

Requirements of event apps are varied: Visitors  are looking for the shortest way to an exhibitor, the lecture programme and evening events at a glance, and want to know what’s being discussed on social networks in the industry – Exhibitors equally value being visible and found on mobile devices. We have made a list of the features that belong in a good event app.

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Mobility and apps in trade fair communication: status and outlook

Apps have become an established part of event and trade fair communication. This is primarily because mobile technologies are particularly effective when the target group is online while on the go (at trade fairs). Here’s an overview of the development of mobile usage and the opportunities for event organizers when it comes to communicating with their target groups for events and trade fairs.

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Digital customer journey – buzzword or viable marketing strategy?

How can companies successfully guide customers trough their digital customer journey-and what can they learn from it? The digital transformation is fundamentally changing the way purchasing decisions are made. Social Media and mobile devices offer a wide range of information to the customer, which includes product ratings, price comparisons, recommendations from experts and friends on blogs and social networks.

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The mobilization of marketing at a glance

Hardly a technical innovation has revolutionized the marketing world as much as the mobilization of marketing. Whether using a smartphone, tablet or smartwatch the possibility to be online at any time and place is radically changing modern lifestyles. This development is providing marketers with entirely new perspectives.

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