Apps have become an integral component of the marketing and communication services offered by trade fair organizers. Ellen Matheis, coordinator of web solutions at Messe Frankfurt, talks about the advantages of trade fair apps for exhibitors and visitors, as well as the added value for organizers.
The app is ready and waiting to be installed by the many million mobile phone users. But how does an app provider make sure the app is installed on the smartphones of its target group? And even more importantly, how do they make sure it stays there?
Requirements of event apps are varied: Visitors are looking for the shortest way to an exhibitor, the lecture programme and evening events at a glance, and want to know what’s being discussed on social networks in the industry – Exhibitors equally value being visible and found on mobile devices. We have made a list of the features that belong in a good event app.
Apps have become an established part of event and trade fair communication. This is primarily because mobile technologies are particularly effective when the target group is online while on the go (at trade fairs). Here’s an overview of the development of mobile usage and the opportunities for event organizers when it comes to communicating with their target groups for events and trade fairs.
Just in time to the opening of Christmasworld, Paperworld and Creative World ( January 27th to 31st 2017 ) Messe Frankfurt presents its updated Navigator Apps for visitors and exhibitors with a lot of new features.
With smart key features and improved usability, the new version 4.0 of the Heimtextil Navigator-app joins the digital with the real world of trade fairs and thus helps users achieve trade fair success in both realms.
How can companies successfully guide customers trough their digital customer journey-and what can they learn from it? The digital transformation is fundamentally changing the way purchasing decisions are made. Social Media and mobile devices offer a wide range of information to the customer, which includes product ratings, price comparisons, recommendations from experts and friends on blogs and social networks.
Hardly a technical innovation has revolutionized the marketing world as much as the mobilization of marketing. Whether using a smartphone, tablet or smartwatch the possibility to be online at any time and place is radically changing modern lifestyles. This development is providing marketers with entirely new perspectives.
At the stands, in the aisles, outdoors, on escalators and in cafés you’ll see people with mobile phones. Everyone at a trade fair uses their smartphone to be accessible and to stay in touch. It is therefore no surprise that, following the big digital boom mobile trade fair marketing is now on the rise.
Mobile marketing is booming. As a result, no company can afford to forego optimizing their websites for mobile use and when appropriate even adding their own app to the mix. But how can companies sensibly integrate mobile applications in their marketing strategies?