Category Archives: Technology

Call for projects: Indoor navigation system for the exhibition industry

Indoor Navigation Systems will for sure improve the experience of every visitor of exhibition centres. Just as we have become reliant on Outdoor Navigation Systems to help us reach a destination easily, European Major Exhibition Centres Association (EMECA) is now looking to apply the same idea to help us find a way through large indoor spaces like exhibition centres, shopping malls or arenas. In addition to the simple wayfinding system, the ultimate goal of such an application would be to identify the right business connection, matching a search with best suitable goals – be it companies or people. Deadline of projects submissions is August 31, 2018.

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How stationary retailers benefit from geomarketing and location-based services

In the era of corner shops, everything was still very simple. Retailers opened a shop in their neighbourhood, because they knew the people there and had good relations with them. But even then, the principle of geomarketing applied albeit unconsciously. After all, customers in wealthy residential areas usually require different products than those in poor neighbourhoods. Accordingly, retailers can adapt their offers to meet specific requirements.

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Location-based services strengthen local retail shops

Many stationary retailers see their existence threatened by online providers like Amazon. But local retail shops actually stand to benefit from digitalization as well. Geomarketing and location-based services are well worth considering as additions to the existing business model. But what are the concrete application scenarios?

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Big data requires intelligence

Data is the raw material of the 21st century. It is left by users in rough quantities as “digital footprints” on their customer journey through the internet. Companies simply have to evaluate this “big data” to increase sales and customer loyalty. But does big data really help and is the whole thing really as easy as it sounds? Continue reading

This is where it’s at: Make more of Musikmesse with the Navigator App

Musikmesse brings together companies with dealers, professional players from the instrument industry and musicians from all over the world from 11-14 April in Frankfurt am Main. If you are interested, you can access comprehensive information on all exhibitors, many additional facts and useful features via the optimised Navigator App Musikmesse 2018 on your mobile device and make your visit to the fair more efficient.

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Great performance: Experience more Prolight + Sound thanks to Navigator App

From 10-13 April 2018, Prolight + Sound will bring together the relevant players from the different sectors of the event industry at the most important international industry meeting place like no other trade fair. Thanks to the optimised Navigator App Prolight + Sound 2018, interested parties can simply download comprehensive information on all exhibitors at the trade fair and many additional facts to their smartphones and use other exciting functions.

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Making the best of Light + Building with Navigator App

“Connected – Secure – Convenient” is the motto of Light + Building 2018. The world’s leading trade fair will be focusing on smart and networked solutions, trend-setting technologies and current design trends this year. Anyone who is interested can simply use their mobile device to gain extensive insight into all the exhibitors and a wealth of other information about the leading trade fair.

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The AI crystal ball: what is already possible and what may be coming

It is now considered a fact that artificial intelligence (AI) will play an increasingly important role in service and marketing. But it is not yet quite clear just how quickly and to what extent this will happen. There are already countless more or less sophisticated approaches. The following five examples show what AI is already making possible in marketing and what may be yet to come.

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Is AI the brave new world of marketing?

We are using technologies and leaving our digital footprints in more and more areas of our lives. There are now numerous ways for brands to collect, analyse and design marketing activities based on these traces. How businesses take advantage of these huge amounts of data and what conclusions they draw from it for targeted and customized marketing campaigns will be critical to their success. Marketers can use artificial intelligence (AI) to master these challenges of using big data.

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Alexa at Hypermotion: added value for exhibitors and visitors

Messe Frankfurt implemented an exciting pilot project with the use of the intelligent personal assistant Alexa at Hypermotion 2017. In this interview, Daniel Emrath, Coordinator of Web Solutions at Messe Frankfurt, explains how the project originated, what Alexa did at Hypermotion and further usage possibilities.

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