Data is the raw material of the 21st century. It is left by users in rough quantities as “digital footprints” on their customer journey through the internet. Companies simply have to evaluate this “big data” to increase sales and customer loyalty. But does big data really help and is the whole thing really as easy as it sounds? Continue reading
Musikmesse brings together companies with dealers, professional players from the instrument industry and musicians from all over the world from 11-14 April in Frankfurt am Main. If you are interested, you can access comprehensive information on all exhibitors, many additional facts and useful features via the optimised Navigator App Musikmesse 2018 on your mobile device and make your visit to the fair more efficient.
From 10-13 April 2018, Prolight + Sound will bring together the relevant players from the different sectors of the event industry at the most important international industry meeting place like no other trade fair. Thanks to the optimised Navigator App Prolight + Sound 2018, interested parties can simply download comprehensive information on all exhibitors at the trade fair and many additional facts to their smartphones and use other exciting functions.
“Connected – Secure – Convenient” is the motto of Light + Building 2018. The world’s leading trade fair will be focusing on smart and networked solutions, trend-setting technologies and current design trends this year. Anyone who is interested can simply use their mobile device to gain extensive insight into all the exhibitors and a wealth of other information about the leading trade fair.
It is now considered a fact that artificial intelligence (AI) will play an increasingly important role in service and marketing. But it is not yet quite clear just how quickly and to what extent this will happen. There are already countless more or less sophisticated approaches. The following five examples show what AI is already making possible in marketing and what may be yet to come.
We are using technologies and leaving our digital footprints in more and more areas of our lives. There are now numerous ways for brands to collect, analyse and design marketing activities based on these traces. How businesses take advantage of these huge amounts of data and what conclusions they draw from it for targeted and customized marketing campaigns will be critical to their success. Marketers can use artificial intelligence (AI) to master these challenges of using big data.
Messe Frankfurt implemented an exciting pilot project with the use of the intelligent personal assistant Alexa at Hypermotion 2017. In this interview, Daniel Emrath, Coordinator of Web Solutions at Messe Frankfurt, explains how the project originated, what Alexa did at Hypermotion and further usage possibilities.
Digitalisation is affecting all industries and the trade fair sector is no exception. We talked with Klaus Reinke, Chief of Corporate Strategy & Organisation and member of the Executive Board of Messe Frankfurt GmbH, about the challenges facing trade fairs today, the trends on the horizon and how Messe Frankfurt is dealing with them.
Messenger apps are trending. Applications like WhatsApp, Facebook Messenger, Snapchat, etc. have become an integral part of mobile users’ communication habits. The phenomenon is being seen in countries around the world. According to eMarketer, 1.82 billion people around the world will be using these tools by the end of 2017. This development provides marketing managers with opportunities as well as risks. After all, just to keep reaching a majority of their target group, they will have to start using messenger marketing in this communication channel without annoying the users. Once contact has been established, messengers offer unique options and benefits. The use of chat bots could be a promising way to achieve this.
Our transport system is on the cusp of a radical transformation. Driven by digitalisation and decarbonisation, the barriers separating logistics, mobility, infrastructure, traffic and transport are falling. New, networked, integrated and multimodal systems and solutions are being created. To highlight these changes and to discuss their impact on society and the economy, Messe Frankfurt will be organising the first Hypermotion from 20 to 22 November 2017.