Say yes to digital, but with caution

The critical debate surrounding digitalization initiated by the German Media Congress in January in Frankfurt almost seems like a journey back in time. Since then, an increasing number of marketing managers from reputable companies such as Deutsche Telekom and Philips have plead for more prudence with regard to adapting digital technologies in marketing and investing in digital advertising. Are conventional forms of advertising about to experience a comeback?

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Usability test for the new Navigator-App: A good result.

To optimize the usability of its new Navigator app, Messe Frankfurt recently had the app tested by usability.de, an independent consulting and service company. The results were gratifying: the app performed well with both exhibitors and visitors. But there is still room for improvement Continue reading

Mobility 4.0 – study on digital transformation in mobility & logistics

Mobility 4.0 includes topics as autonomous driving, networked logistics chains, integrated transport systems or unmanned drones. Just as seen in various other industries, the digitalization of business life is hereby progressing to the field of mobility and logistics.

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