For the upcoming Musikmesse (April 5th – April 8th), Messe Frankfurt presents its optimized Navigator App for visitors and exhibitors.
The critical debate surrounding digitalization initiated by the German Media Congress in January in Frankfurt almost seems like a journey back in time. Since then, an increasing number of marketing managers from reputable companies such as Deutsche Telekom and Philips have plead for more prudence with regard to adapting digital technologies in marketing and investing in digital advertising. Are conventional forms of advertising about to experience a comeback?
Fake news, artificial intelligence (AI), live video and chatbots – there are many new challenges for digital marketing experts. We have summarized the six most important digital trends of the Interaction Report published by the media agency GroupM. Continue reading
To optimize the usability of its new Navigator app, Messe Frankfurt recently had the app tested by usability.de, an independent consulting and service company. The results were gratifying: the app performed well with both exhibitors and visitors. But there is still room for improvement Continue reading
Mobility 4.0 includes topics as autonomous driving, networked logistics chains, integrated transport systems or unmanned drones. Just as seen in various other industries, the digitalization of business life is hereby progressing to the field of mobility and logistics.