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So far Stefanie Hombach has created 785 blog entries.

Digital fair guide for Musikmesse and Prolight+Sound

With the Navigator Apps from Messe Frankfurt, trade fair visitors and exhibitors can make their trade fair visit more efficient. Thanks to the digital helpers, the smartphone becomes the ideal trade fair guide. It provides useful and exciting information on all exhibitors at Musikmesse and Prolight+Sound, which will take place in Frankfurt am Main from 2 April to 5 April 2019. The Navigator Apps for Musikmesse and Prolight+Sound can be downloaded free of charge: Apple App Store Google Play   Apple App Store Google Play   With the free Navigator App, visitors and exhibitors can quickly and easily find all the information and maps of the exhibitors - before, during and after the trade fair. In addition, users can create their own personal watch list with companies, products and events and call them up at any time, even offline. In the Burgermenu, users can adjust settings and find opening times, [...]

Digital fair guide for Musikmesse and Prolight+Sound2019-04-01T13:51:55+02:00

Trade fairs are becoming more virtual and more tangible

Augmented Reality (AR) and Virtual Reality (VR) are transforming from just being fun applications to providing useful value-added tools for companies and customers alike. Exhibitors and organizers also rely on these technologies in the trade fair sector. We spoke with Simone Pfisterer from Mesago Messe Frankfurt GmbH, who has gained initial experience with the use of these new technologies as division manager for Servparc, an event that will be launched this year with an innovative new setup. […]

Trade fairs are becoming more virtual and more tangible2019-06-13T14:33:10+02:00

Successful ISH thanks to NavigatorApp

The ISH NavigatorApp turns the smartphone into a trade fair navigator and provides useful and exciting information on all exhibitors at the trade fair. Visitors and exhibitors can now download the ISH NavigatorApp free of charge here. The fair takes place from 11.03. to 15.03.2019 in Frankfurt am Main. Apple App Store Google Play   The free NavigatorApp offers visitors and exhibitors comprehensive support before, during and after the trade fair. Thus, users can quickly and clearly find all information and maps of the exhibitors. In addition, app users can create, save and retrieve their own personal watch list with events, companies and products at any time - even offline. In the Burgermenu, users can find additional information such as opening times, directions, parking and other services. Currently the app offers the following features: Favorites: Your favorite companies and events at a glance, synchronize your favorite exhibitors from our online customer [...]

Successful ISH thanks to NavigatorApp2019-09-05T11:51:38+02:00

Off to new worlds: VR and AR in marketing

Virtual Reality (VR) and Augmented Reality (AR) can be used to create artificial worlds and extend real worlds. Whether the user wants to take a trip into the dinosaur age or walk through their new kitchen before purchasing it, VR and AR make it possible. Does this sound like a tempting idea especially for marketing? It certainly does. It could be an excellent idea as long as companies know and respect the technology’s challenges and limitations. […]

Off to new worlds: VR and AR in marketing2019-04-01T13:51:56+02:00

Augmented Reality is becoming advertiser reality

At least since the mobile game Pokémon GO took the world by storm, marketers have realized that Augmented Reality (AR) has the potential to ignite customer interest. This new, emotional way of storytelling inspires marketing managers, because they can now present their products in any environment and in a user-individual way thanks to AR. Some popular examples demonstrate how it works. […]

Augmented Reality is becoming advertiser reality2019-04-01T13:51:56+02:00

Digital Advisory Board at Messe Frankfurt evaluates innovations for trade fair marketing

In November 2018 the second meeting of the Digital Advisory Board at Messe Frankfurt took place. This committee with digital experts from exhibitors and Messe Frankfurt evaluated once more new technologies for the digital transformation of marketing in the trade fair environment.  […]

Digital Advisory Board at Messe Frankfurt evaluates innovations for trade fair marketing2019-09-05T11:54:17+02:00

Digital trade fair guide for Christmasworld, Creativeworld and Paperworld

The smartphone becomes an exhibition navigator and provides useful and exciting information on all exhibitorsat Christmasworld, Creative World and Paperworld. This is made possible by the Navigator Apps for the world fairs taking place from 25.01./26.01 to 29.01.2019 in Frankfurt am Main. Visitors and exhibitors can now download the Navigator Apps for the world fairs free of charge. […]

Digital trade fair guide for Christmasworld, Creativeworld and Paperworld2019-04-01T13:51:56+02:00

How voice search is changing marketing

Whether on a smartphone or as a loudspeaker in the living room: digital voice assistants are now an indispensable part of everyday life. Reason enough that advertising companies also want to secure their places with Alexa, Siri or Google Assistant. What does this mean for marketing? […]

How voice search is changing marketing2019-04-01T13:51:57+02:00

The hot phase of IoT marketing is beginning

The Internet of Things (IoT) will also pick up speed in marketing next year. Not just in theory, but in the form of practical examples. After all, what used to be an empty buzzword has now become a natural part of everyday life for many people. And by 2020, more than 20 billion devices worldwide are expected to be part of the Internet of Things including nearly 13 billion in the consumer sector. But what does this development mean for marketing? […]

The hot phase of IoT marketing is beginning2019-09-05T12:06:23+02:00

The changing world of trade fairs: more intelligent, personal and relevant

Increasing digitalisation is also driving progress in the trade fair industry. For example, new technologies or changing customer requirements necessitate adjustments or even rethinking in digital trade fair marketing. We spoke with Martina Bergmann, Head of Digital Products and Web Solutions at Messe Frankfurt, about future trends and challenges. […]

The changing world of trade fairs: more intelligent, personal and relevant2019-06-13T14:25:09+02:00
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