All posts by team connected

How influencer marketing works in the B2B sector

Influencer marketing has become very popular among advertisers. With high reach on social media channels, they appear to be the perfect mouthpiece to reach the increasingly important employee target group consisting of millennials. Traditional advertising does not motivate members of this target group to buy, but arouses scepticism. Companies are therefore looking for strategies to integrate influencers into their marketing. This is particularly true in the B2C sector, but success can also be achieved by using influencers in B2B marketing. However, other rules apply here.

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Digital trade fair guide makes visiting Tendence more efficient

With the new Tendence Navigator Apps Messe Frankfurt, trade fair visitors and exhibitors get a tool with which they can make their trade fair visit more efficient. Thanks to the many possibilities offered by the digital assistant, the smartphone becomes the ideal trade fair guide. The app thus provides useful and exciting information on all exhibitors at Tendence, which will be taking place in Frankfurt am Main from 29 June to 1 July 2019. The Tendence Navigator Apps can be downloaded here free of charge.

Logo Tendence

 

Apple App Store

Google Play

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Millennials: defining the marketing enigma

Generation Y, which is also known as millennials, is a much-discussed and relatively unknown target group that is causing headaches for marketers worldwide. After all, those born between about 1980 and 1995 represent a large part of the population with purchasing power. Of course this means marketers see them as an attractive target group. Unfortunately, age and purchasing power are almost the only things that connect this heterogeneous population group. But don’t worry, the millennials can also be courted. You just have to know how.

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The right approach and offers are required to inspire millennials

Everyone is talking about the millennials target group. They are digitally connected, thirsty for knowledge and on their way to the top of the career ladder. They are the future leaders of companies. For this reason, they are also of particular importance for Messe Frankfurt. Julia Uherek, Group Show Director Consumer Goods Fairs, explains what Messe Frankfurt is doing to inspire millennials for its events.

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Better orientation before and during Techtextil and Texprocess

An overview of exhibitors and products, a site plan with stand details and the list of events and news from Techtextil and Texprocess 2019, which will take place from 14.05. to 17.05.2019 in Frankfurt am Main. The Techtextil and Texprocess Navigator App from Messe Frankfurt offers all this. Visitors and exhibitors can thus plan their visit to the fair better and make it more efficient. And with the Navigator App, the smartphone becomes the ideal trade fair guide. The Navigator Apps for Techtextil and Texprocess can be downloaded free of charge:

Apple App StoreLogo Techtextil

Google Play

 

Logo Texprocess

Apple App Store

Google Play

 

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IFFA 2019: Mobile orientation before and during the fair

An overview of exhibitors and products, a site plan with stand details and the list of events and news from IFFA 2019, which will take place from 04.05. to 09.05.2019 in Frankfurt am Main. The IFFA Navigator App from Messe Frankfurt offers all this. Visitors and exhibitors can thus plan their visit to the fair better and make it more efficient. And with the Navigator App, the smartphone becomes the ideal trade fair guide. The Navigator Apps for IFFA can be downloaded free of charge:

Messe Frankfurt IFFA Logo EApple App Store

Google Play

 

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How customer centricity is changing digital marketing

Customer centricity has emerged as a whole new form of marketing. It used to be sufficient to present oneself and one’s products in an appealing way, but brands today have to take the customer perspective if they want to remain fit for the future. But what does that actually mean? And what do companies stand to gain from it?

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Successful online marketing in the B2B environment

Reaching the right target group for B2B campaigns on the web is no easy task. Although the desired recipients are online and inform themselves on the Internet, it is difficult to identify them as a focused target group. They are often too heterogeneous for this and the information required for appropriate targeting is scarce. With its audience marketing offer, Messe Frankfurt provides advertisers with a solution for reaching B2B target groups online with minimal wastage. Martina Bergmann, Managing Director of Messe Frankfurt Medien und Service GmbH at Messe Frankfurt GmbH, explains why advertisers should focus on audience marketing, which campaigns have been implemented so far and what is planned for the future.

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Digital fair guide for Musikmesse and Prolight+Sound

With the Navigator Apps from Messe Frankfurt, trade fair visitors and exhibitors can make their trade fair visit more efficient. Thanks to the digital helpers, the smartphone becomes the ideal trade fair guide. It provides useful and exciting information on all exhibitors at Musikmesse and Prolight+Sound, which will take place in Frankfurt am Main from 2 April to 5 April 2019. The Navigator Apps for Musikmesse and Prolight+Sound can be downloaded free of charge:

Apple App StoreMusikmesse 2018 D

Google Play

 

Apple App Storeprolight+sound 2018 D

Google Play

 

With the free Navigator App, visitors and exhibitors can quickly and easily find all the information and maps of the exhibitors – before, during and after the trade fair. In addition, users can create their own personal watch list with companies, products and events and call them up at any time, even offline.

In the Burgermenu, users can adjust settings and find opening times, information on how to get there, parking and other services.

The app currently offers the following features:

  • Exhibitors: search for companies and products, filter and sort functions available.
  • Fairground: floor plan with booth details. Find your favorites within the hall plan with the quick finder.
  • Events: everything that’s happening during the show like special exhibits, conventions etc. Add them to your personal calendar or add them to your personal watchlist.
  • News: with press releases and social-media-channels.
  • Favorites: your favorite companies and events at a glance, synchronize your favorite exhibitors from our online customer center (requires Messe-Login).
  • Scanner: scan functionality for QR-codes, scan QR-Codes on the visitor badges and import this data in your contacts.
  • Nearby: over the air downloads and videos from exhibitors you passed by (BT required).
  • My Downloads: all downloads from the exhibitor search and from “Nearby” in one place.
  • Ticketshop
  • MerchDays (Prolight+Sound), Festival (Musikmesse)