Nextrade and Conzoom Solutions: How digital platforms promote trade fairs all year round

Whether a trading centre or idea network: the digital world offers a multitude of platforms on which sales and marketing measures from the analogue world can be put into action and even extended. Digital services like Nextrade or Conzoom Solutions from Messe Frankfurt offer companies in the B2B sector a variety of opportunities and points of contact for networking on even more channels, staying on the ball, getting inspired and completing order processes even more efficiently. The following article explains where the advantages lie and what opportunities arise for suppliers and retailers. […]

Nextrade and Conzoom Solutions: How digital platforms promote trade fairs all year round2020-04-28T11:36:01+02:00

Digital marketing trends for 2020: AI and personalisation power ahead

Most companies decide on the size of their marketing budget for the following twelve-month period at the start of each year. The distribution of this money to the various channels and measures that count towards their strategy is even more open in many places. In the digital age, a large percentage of the budget obviously goes on digital marketing. We’ve delved deeper to find out which trends (still) have a clear edge in 2020. […]

Digital marketing trends for 2020: AI and personalisation power ahead2020-02-06T09:22:07+01:00

NavigatorApp: Don’t miss any trends at Heimtextil

It will take place again in Frankfurt am Main from 7 to 10 January 2020: The largest international trade fair for home and contract textiles, Heimtextil. As the first trade fair of the year, it is a mood and trend barometer for the new financial year. Do you want to discover new trends and textile innovations in the fields of interior textiles and interior design and meet promising newcomers as well as renowned industry leaders? Then Heimtextil 2020 is the right place for you. The Heimtextil Navigator App offers helpful support for planning and visiting the fair. The Navigator App for iOS and Android can be downloaded free of charge from the respective app stores: Apple App Store   Google Play     The App "Navigator Heimtextil" is the orientation guide for visitors of Heimtextil. Navigate over the fairgrounds (Site and Hall Plan), through the Exhibitor and Product search or [...]

NavigatorApp: Don’t miss any trends at Heimtextil2019-12-18T14:22:03+01:00

Data must become usable information

Companies are collecting and storing more and more data. But only when this data is processed into usable information, can its true value be tapped. Then companies can address leads more specifically or adapt offers better to customer wishes. Klaus Reinke, Chief of Corporate Strategy & Organisation at Messe Frankfurt, talks about the challenges facing data collection and processing and how Messe Frankfurt deals with them. […]

Data must become usable information2019-12-18T12:35:08+01:00

User experience is becoming an increasingly important success factor

Time is of essence and simplicity is required. This particularly applies to the online world, where customers want to move about quickly and comfortably. If, for example, you have to register for a trade fair using a complicated registration form, you may even reconsider whether you really want to participate. Or if you have to make 20 pointless clicks to buy a bottle of wine in your online shop, you will probably terminate the purchase and simply go to the wine dealer around the corner. The reason for this is faulty UX design. After all, customers want to be able to register for an event or make a purchase online just as conveniently as when they pay at the supermarket. For products and brands to work well online, professional UX design is indispensable – and above all a central aspect of marketing. Read here what UX (user experience) actually means [...]

User experience is becoming an increasingly important success factor2019-12-04T13:59:21+01:00

Trends in UX design in 2020: Data protection, AI, gesture control

User experience (UX) is the benchmark for the quality of a digital product. This user experience basically describes the experience that a user has when using software, a website or online content. The decisive factors thus far have been aspects such as benefits, aesthetics and stability. But the list goes on: especially in UX design, new developments are emerging as a result of the current online world. Read here to learn about the trends in UX design you should be prepared for. […]

Trends in UX design in 2020: Data protection, AI, gesture control2019-12-04T13:53:26+01:00

Small, but with a big impact: why companies should rely on micro-influencers

Companies from all sectors - whether B2B or B2C - are now relying on influencer marketing. They benefit from the trust that followers place in people on social media. Of course, the more fans an influencer has, the more effective the influencer campaign will be. Or maybe not. In fact, reach alone is not decisive. Micro-influencers with a smaller number of followers are often characterised by a particularly loyal fan community, which is intensively involved with the contents of the sometimes niche special fields and thus also with the posts of micro-influencers. Less reach, better results Micro-influencers are primarily characterized by two features: their smaller reach and narrower thematic focus. However, no fixed number of followers applies to the classification as micro-influencer. Figures vary here from 250 to 5,000 followers, but 1,000 to 10,000 followers are not uncommon either. Because their fan base is so small, these influencers also manage [...]

Small, but with a big impact: why companies should rely on micro-influencers2019-11-26T09:25:08+01:00

Artificial intelligence: the potential for marketing

In marketing, companies are always looking for new approaches and ways to win and retain customers. Artificial intelligence (AI) opens up new opportunities, especially for marketing. Whether customer service via chatbot, image analysis and suitable product suggestions, or facial recognition for customized campaign display, marketing and advertising could be made more efficient and targeted in the future. […]

Artificial intelligence: the potential for marketing2020-04-28T11:34:51+02:00

How hypertargeting is revolutionizing customer engagement

Online customers leave a veritable flood of data behind when they make purchases. If advertising companies succeed in collecting and analysing these data, and then draw strategic conclusions from them, they can tailor individual marketing measures. Artificial Intelligence (AI) is an exciting tool to help achieve this goal, because it enables hypertargeting. […]

How hypertargeting is revolutionizing customer engagement2020-02-12T17:53:16+01:00

Millennials: defining the marketing enigma

Generation Y, which is also known as millennials, is a much-discussed and relatively unknown target group that is causing headaches for marketers worldwide. After all, those born between about 1980 and 1995 represent a large part of the population with purchasing power. Of course this means marketers see them as an attractive target group. Unfortunately, age and purchasing power are almost the only things that connect this heterogeneous population group. But don’t worry, the millennials can also be courted. You just have to know how. […]

Millennials: defining the marketing enigma2019-06-19T14:06:16+02:00
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