Digital Services EN2019-04-01T13:50:09+01:00

Successful influencer marketing for B2B customers: Tips, tricks and pitfalls

A fierce battle for the attention of users is raging on the internet. Colourful displays are no longer enough if brands want to be seen here. One way to reach your target group today is through influencer marketing. This is because the fans of influencers trust their recommendations and reward them with reach. […]

Artificial intelligence: the potential for marketing

In marketing, companies are always looking for new approaches and ways to win and retain customers. Artificial intelligence (AI) opens up new opportunities, especially for marketing. Whether customer service via chatbot, image analysis and suitable product suggestions, or facial recognition for customized campaign display, marketing and advertising could be made more efficient and targeted in the future. […]

A clear view: facial recognition in marketing

Facial recognition is opening up new ways for marketers to address their customers. Used in combination with AI technology, this provides companies with an excellent basis for providing personalized advertising. Visitor analysis at events can also be optimized using facial recognition and thus contribute to improving the customer experience. The advantages of facial recognition are therefore obvious. But there are also a few challenges. […]

How customer centricity is changing digital marketing

Customer centricity has emerged as a whole new form of marketing. It used to be sufficient to present oneself and one’s products in an appealing way, but brands today have to take the customer perspective if they want to remain fit for the future. But what does that actually mean? And what do companies stand to gain from it? […]

Six tips for your path to customer centricity

Customer centricity has become the new imperative in digital marketing as a way to achieve better customer satisfaction, higher loyalty and increased trust. This article provides some real tips and tricks on how customer centricity works and how to put the customer first. […]

Successful online marketing in the B2B environment

Reaching the right target group for B2B campaigns on the web is no easy task. Although the desired recipients are online and inform themselves on the Internet, it is difficult to identify them as a focused target group. They are often too heterogeneous for this and the information required for appropriate targeting is scarce. With its audience marketing offer, Messe Frankfurt provides advertisers with a solution for reaching B2B target groups online with minimal wastage. Martina Bergmann, Managing Director of Messe Frankfurt Medien und Service GmbH at Messe Frankfurt GmbH, explains why advertisers should focus on audience marketing, which campaigns have been implemented so far and what is planned for the future. […]

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