Digital Services EN2019-04-01T13:50:09+02:00

Data must become usable information

Companies are collecting and storing more and more data. But only when this data is processed into usable information, can its true value be tapped. Then companies can address leads more specifically or adapt offers better to customer wishes. Klaus Reinke, Chief of Corporate Strategy & Organisation at Messe Frankfurt, talks about the challenges facing data collection and processing and how Messe Frankfurt deals with them. […]

User experience is becoming an increasingly important success factor

Time is of essence and simplicity is required. This particularly applies to the online world, where customers want to move about quickly and comfortably. If, for example, you have to register for a trade fair using a complicated registration form, you may even reconsider whether you really want to participate. Or if you have to make 20 pointless clicks to buy a bottle of wine in your online shop, you will probably terminate the purchase and simply go to the wine dealer around the corner. The reason for this is faulty UX design. After all, customers want to be able to register for an event or make a purchase online just as conveniently as when they pay at the supermarket. For products and brands to work well online, professional UX design is indispensable – and above all a central aspect of marketing. Read here what UX (user experience) actually means [...]

Trends in UX design in 2020: Data protection, AI, gesture control

User experience (UX) is the benchmark for the quality of a digital product. This user experience basically describes the experience that a user has when using software, a website or online content. The decisive factors thus far have been aspects such as benefits, aesthetics and stability. But the list goes on: especially in UX design, new developments are emerging as a result of the current online world. Read here to learn about the trends in UX design you should be prepared for. […]

Successful influencer marketing for B2B customers: Tips, tricks and pitfalls

A fierce battle for the attention of users is raging on the internet. Colourful displays are no longer enough if brands want to be seen here. One way to reach your target group today is through influencer marketing. This is because the fans of influencers trust their recommendations and reward them with reach. […]

Artificial intelligence: the potential for marketing

In marketing, companies are always looking for new approaches and ways to win and retain customers. Artificial intelligence (AI) opens up new opportunities, especially for marketing. Whether customer service via chatbot, image analysis and suitable product suggestions, or facial recognition for customized campaign display, marketing and advertising could be made more efficient and targeted in the future. […]

A clear view: facial recognition in marketing

Facial recognition is opening up new ways for marketers to address their customers. Used in combination with AI technology, this provides companies with an excellent basis for providing personalized advertising. Visitor analysis at events can also be optimized using facial recognition and thus contribute to improving the customer experience. The advantages of facial recognition are therefore obvious. But there are also a few challenges. […]

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