Digital Transformation2019-04-01T13:50:09+02:00

Thanks to Navigator app: make more out of Hypermotion

Hypermotion is the platform for intelligent transport systems of the future: Providers and users meet here to set new standards for tomorrow's mobility and logistics. Networking is the ultimate goal. Gain new ideas and insights by experts in the exhibition, conferences, pitch competitions, talks and workshops at the Hypermotion-Lab as an arena for start-ups, future innovators and established companies. The Hypermotion Navigator app offers helpful support. Hypermotion Navigator is available for Apple-Products (iPhone, iPod touch, iPad) on the App Store and Android on Google Play Store as a free App:   Apple App Store Google Play   The Hypermotion Navigator app makes it easy for exhibitors and visitors to plan their visits and keeps them well informed at all times. They can easily navigate over the fairgrounds (Site and Hall Plan), through the Exhibitor and Product search or receive inspiration through news and twitter messages. The app currently offers the [...]

Thanks to Navigator App you don’t miss a thing at Cleanzone

At Cleanzone 2019, perfection meets high-tech: from 19 to 20 November 2019, the trade fair will offer cleanroom technology for the safe production of high-tech products in Hall 1.2. The event is thus aimed at all industries that produce in cleanrooms – from medical technology and the pharmaceutical industry to microtechnology. With the Navigator App 2019, Messe Frankfurt provides exhibitors, trade fair visitors and interested parties with a digital trade fair planner and companion. It offers comprehensive added value and supports users in making their trade fair visit more efficient and successful. […]

Small, but with a big impact: why companies should rely on micro-influencers

Companies from all sectors - whether B2B or B2C - are now relying on influencer marketing. They benefit from the trust that followers place in people on social media. Of course, the more fans an influencer has, the more effective the influencer campaign will be. Or maybe not. In fact, reach alone is not decisive. Micro-influencers with a smaller number of followers are often characterised by a particularly loyal fan community, which is intensively involved with the contents of the sometimes niche special fields and thus also with the posts of micro-influencers. Less reach, better results Micro-influencers are primarily characterized by two features: their smaller reach and narrower thematic focus. However, no fixed number of followers applies to the classification as micro-influencer. Figures vary here from 250 to 5,000 followers, but 1,000 to 10,000 followers are not uncommon either. Because their fan base is so small, these influencers also manage [...]

Hypermotion as an innovation platform and pioneer for new mobility solutions

Everyone is talking about digitalisation and sustainability, while also placing new demands on mobility and logistics. For example, the transport system of the future must be networked, intelligent, multimodal, environmentally friendly and available at all times. We spoke with Danilo Kirschner, Director Hypermotion at Messe Frankfurt, about these new challenges and how Hypermotion can contribute to innovative solutions. […]

Successful influencer marketing for B2B customers: Tips, tricks and pitfalls

A fierce battle for the attention of users is raging on the internet. Colourful displays are no longer enough if brands want to be seen here. One way to reach your target group today is through influencer marketing. This is because the fans of influencers trust their recommendations and reward them with reach. […]

Artificial intelligence: the potential for marketing

In marketing, companies are always looking for new approaches and ways to win and retain customers. Artificial intelligence (AI) opens up new opportunities, especially for marketing. Whether customer service via chatbot, image analysis and suitable product suggestions, or facial recognition for customized campaign display, marketing and advertising could be made more efficient and targeted in the future. […]

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