Digital Transformation2019-04-01T13:50:09+02:00

Off to new worlds: VR and AR in marketing

Virtual Reality (VR) and Augmented Reality (AR) can be used to create artificial worlds and extend real worlds. Whether the user wants to take a trip into the dinosaur age or walk through their new kitchen before purchasing it, VR and AR make it possible. Does this sound like a tempting idea especially for marketing? It certainly does. It could be an excellent idea as long as companies know and respect the technology’s challenges and limitations. […]

How voice search is changing marketing

Whether on a smartphone or as a loudspeaker in the living room: digital voice assistants are now an indispensable part of everyday life. Reason enough that advertising companies also want to secure their places with Alexa, Siri or Google Assistant. What does this mean for marketing? […]

The hot phase of IoT marketing is beginning

The Internet of Things (IoT) will also pick up speed in marketing next year. Not just in theory, but in the form of practical examples. After all, what used to be an empty buzzword has now become a natural part of everyday life for many people. And by 2020, more than 20 billion devices worldwide are expected to be part of the Internet of Things including nearly 13 billion in the consumer sector. But what does this development mean for marketing? […]

Success with your own social media channels

Anyone who has no profile on social media today does not exist. That is at least the case in the marketing world. And for good reason: profiles on Facebook, Instagram, Twitter and Snapchat help win new customers and retain existing ones. This will not work, however, without regular and careful maintenance of the account. See here what this can look like for Facebook and Instagram. […]

Using social media to promote encounters

As with any successful company, Messe Frankfurt has to maintain a presence on various social media platforms. After all, an increasing number of target groups are active on these platforms and expect to be supplied with relevant, interesting and entertaining content. Markus Quint, company spokesman and Head of Corporate Communications at Messe Frankfurt, explains the importance of social media for Messe Frankfurt and how Corporate Communications is handling the challenges involved. […]

Don’t miss anything on the Hypermotion thanks to Navigator App

New platform for intelligent transport systems of the future: The future of mobility and logistics is emerging on Hypermotion. Participants will experience an inspiring mixture of interactive trade fairs, exciting conferences and the Hypermotion Lab as an arena for start-ups, future innovators and established big names. Over 2,900 visitors, participants and exhibitors will turn the theoretical concept of networked cooperation into a living digital ecosystem. It supports the Hypermotion Navigator App. The Hypermotion Navigator App is available free of charge for iOS and Android: Apple App Store Google Play   With the Hypermotion Navigator App, exhibitors and trade fair visitors can conveniently plan their visit to Hypermotion and are always well informed. The app is planning tool, comprehensive orientation aid and memory for useful information. The Navigator App from Messe Frankfurt guarantees an efficient and successful trade fair visit. The app currently offers the following features: News & Events With the [...]

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