If you want to be successful, you have to know what your customers like
Event organisers who don’t know what exhibitors and visitors like and what they might be missing are making a big mistake. After all, you not only want to do business [...]
The right approach and offers are required to inspire millennials
Everyone is talking about the millennials target group. They are digitally connected, thirsty for knowledge and on their way to the top of the career ladder. They are the future [...]
Successful online marketing in the B2B environment
Reaching the right target group for B2B campaigns on the web is no easy task. Although the desired recipients are online and inform themselves on the Internet, it is difficult [...]
If you want to be successful, you have to know what your customers like
Event organisers who don’t know what exhibitors and visitors like and what they might be missing are making a big mistake. After all, you not only want to do business [...]
The right approach and offers are required to inspire millennials
Everyone is talking about the millennials target group. They are digitally connected, thirsty for knowledge and on their way to the top of the career ladder. They are the future [...]
Successful online marketing in the B2B environment
Reaching the right target group for B2B campaigns on the web is no easy task. Although the desired recipients are online and inform themselves on the Internet, it is difficult [...]
If you want to be successful, you have to know what your customers like
Event organisers who don’t know what exhibitors and visitors like and what they might be missing are making a big [...]
The right approach and offers are required to inspire millennials
Everyone is talking about the millennials target group. They are digitally connected, thirsty for knowledge and on their way to [...]
Successful online marketing in the B2B environment
Reaching the right target group for B2B campaigns on the web is no easy task. Although the desired recipients are [...]
A clear view: facial recognition in marketing
Facial recognition is opening up new ways for marketers to address their customers. Used in combination with AI technology, this provides companies with an excellent basis for providing personalized advertising. Visitor analysis at events can also be optimized using facial recognition and thus contribute to improving the customer experience. The advantages of facial recognition are [...]
Visitor management at trade fairs and events: this is how counting is performed today
Whether at trade fairs, congresses or events, keeping a close eye on the number of guests is essential for organisers. Visitor safety is the overriding goal here. However, measuring the success of the event and the associated marketing activities as well as the planning of future events also need systems, with which the number of [...]
Digital trade fair guide makes visiting Tendence more efficient
With the new Tendence Navigator Apps Messe Frankfurt, trade fair visitors and exhibitors get a tool with which they can make their trade fair visit more efficient. Thanks to the many possibilities offered by the digital assistant, the smartphone becomes the ideal trade fair guide. The app thus provides useful and exciting information on all [...]
Millennials: defining the marketing enigma
Generation Y, which is also known as millennials, is a much-discussed and relatively unknown target group that is causing headaches for marketers worldwide. After all, those born between about 1980 and 1995 represent a large part of the population with purchasing power. Of course this means marketers see them as an attractive target group. Unfortunately, [...]
IFFA 2019: Mobile orientation before and during the fair
An overview of exhibitors and products, a site plan with stand details and the list of events and news from IFFA 2019, which will take place from 04.05. to 09.05.2019 in Frankfurt am Main. The IFFA Navigator App from Messe Frankfurt offers all this. Visitors and exhibitors can thus plan their visit to the fair [...]
How customer centricity is changing digital marketing
Customer centricity has emerged as a whole new form of marketing. It used to be sufficient to present oneself and one’s products in an appealing way, but brands today have to take the customer perspective if they want to remain fit for the future. But what does that actually mean? And what do companies stand [...]
A clear view: facial recognition in marketing
Facial recognition is opening up new ways for marketers to address their customers. Used in combination with AI technology, this provides companies with an excellent basis for providing personalized advertising. Visitor analysis at events can also be optimized using facial recognition and thus contribute to improving the customer experience. The [...]
Visitor management at trade fairs and events: this is how counting is performed today
Whether at trade fairs, congresses or events, keeping a close eye on the number of guests is essential for organisers. Visitor safety is the overriding goal here. However, measuring the success of the event and the associated marketing activities as well as the planning of future events also need systems, [...]
Digital trade fair guide makes visiting Tendence more efficient
With the new Tendence Navigator Apps Messe Frankfurt, trade fair visitors and exhibitors get a tool with which they can make their trade fair visit more efficient. Thanks to the many possibilities offered by the digital assistant, the smartphone becomes the ideal trade fair guide. The app thus provides useful [...]
Millennials: defining the marketing enigma
Generation Y, which is also known as millennials, is a much-discussed and relatively unknown target group that is causing headaches for marketers worldwide. After all, those born between about 1980 and 1995 represent a large part of the population with purchasing power. Of course this means marketers see them as [...]
IFFA 2019: Mobile orientation before and during the fair
An overview of exhibitors and products, a site plan with stand details and the list of events and news from IFFA 2019, which will take place from 04.05. to 09.05.2019 in Frankfurt am Main. The IFFA Navigator App from Messe Frankfurt offers all this. Visitors and exhibitors can thus plan [...]
How customer centricity is changing digital marketing
Customer centricity has emerged as a whole new form of marketing. It used to be sufficient to present oneself and one’s products in an appealing way, but brands today have to take the customer perspective if they want to remain fit for the future. But what does that actually mean? [...]
A clear view: facial recognition in marketing
Facial recognition is opening up new ways for marketers to [...]
Visitor management at trade fairs and events: this is how counting is performed today
Whether at trade fairs, congresses or events, keeping a close [...]
Digital trade fair guide makes visiting Tendence more efficient
With the new Tendence Navigator Apps Messe Frankfurt, trade fair [...]
Millennials: defining the marketing enigma
Generation Y, which is also known as millennials, is a [...]
IFFA 2019: Mobile orientation before and during the fair
An overview of exhibitors and products, a site plan with [...]
How customer centricity is changing digital marketing
Customer centricity has emerged as a whole new form of [...]
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