Hypermotion as an innovation platform and pioneer for new mobility solutions
Everyone is talking about digitalisation and sustainability, while also placing new demands on mobility and logistics. For example, the transport system of the future must be networked, intelligent, multimodal, environmentally [...]
Digital platforms create added value for sellers and suppliers
With Nextrade and Conzoom Solutions, Messe Frankfurt is launching two new online platforms specially designed to meet the requirements and needs of commerce. While Nextrade presents itself as a comprehensive [...]
If you want to be successful, you have to know what your customers like
Event organisers who don’t know what exhibitors and visitors like and what they might be missing are making a big mistake. After all, you not only want to do business [...]
Hypermotion as an innovation platform and pioneer for new mobility solutions
Everyone is talking about digitalisation and sustainability, while also placing new demands on mobility and logistics. For example, the transport system of the future must be networked, intelligent, multimodal, environmentally [...]
Digital platforms create added value for sellers and suppliers
With Nextrade and Conzoom Solutions, Messe Frankfurt is launching two new online platforms specially designed to meet the requirements and needs of commerce. While Nextrade presents itself as a comprehensive [...]
If you want to be successful, you have to know what your customers like
Event organisers who don’t know what exhibitors and visitors like and what they might be missing are making a big mistake. After all, you not only want to do business [...]
Hypermotion as an innovation platform and pioneer for new mobility solutions
Everyone is talking about digitalisation and sustainability, while also placing new demands on mobility and logistics. For example, the transport [...]
Digital platforms create added value for sellers and suppliers
With Nextrade and Conzoom Solutions, Messe Frankfurt is launching two new online platforms specially designed to meet the requirements and [...]
If you want to be successful, you have to know what your customers like
Event organisers who don’t know what exhibitors and visitors like and what they might be missing are making a big [...]
Thanks to Navigator app: make more out of Hypermotion
Hypermotion is the platform for intelligent transport systems of the future: Providers and users meet here to set new standards for tomorrow's mobility and logistics. Networking is the ultimate goal. Gain new ideas and insights by experts in the exhibition, conferences, pitch competitions, talks and workshops at the Hypermotion-Lab as an arena for start-ups, future [...]
Thanks to Navigator App you don’t miss a thing at Cleanzone
At Cleanzone 2019, perfection meets high-tech: from 19 to 20 November 2019, the trade fair will offer cleanroom technology for the safe production of high-tech products in Hall 1.2. The event is thus aimed at all industries that produce in cleanrooms – from medical technology and the pharmaceutical industry to microtechnology. With the Navigator App [...]
Small, but with a big impact: why companies should rely on micro-influencers
Companies from all sectors - whether B2B or B2C - are now relying on influencer marketing. They benefit from the trust that followers place in bloggers, instagrammers or YouTubers. Of course, the more fans an influencer has, the more effective the influencer campaign will be. Or maybe not. In fact, reach alone is not decisive. [...]
Successful influencer marketing for B2B customers: Tips, tricks and pitfalls
A fierce battle for the attention of users is raging on the internet. Colourful displays are no longer enough if brands want to be seen here. One way to reach your target group today is through influencer marketing. This is because the fans of influencers trust their recommendations and reward them with reach. […]
Artificial intelligence: the potential for marketing
In marketing, companies are always looking for new approaches and ways to win and retain customers. Artificial intelligence (AI) opens up new opportunities, especially for marketing. Whether customer service via chatbot, image analysis and suitable product suggestions, or facial recognition for customized campaign display, marketing and advertising could be made more efficient and targeted in [...]
How hypertargeting is revolutionizing customer engagement
Online customers leave a veritable flood of data behind when they make purchases. If advertising companies succeed in collecting and analysing these data, and then draw strategic conclusions from them, they can tailor individual marketing measures. Artificial Intelligence (AI) is an exciting tool to help achieve this goal, because it enables hypertargeting. […]
Thanks to Navigator app: make more out of Hypermotion
Hypermotion is the platform for intelligent transport systems of the future: Providers and users meet here to set new standards for tomorrow's mobility and logistics. Networking is the ultimate goal. Gain new ideas and insights by experts in the exhibition, conferences, pitch competitions, talks and workshops at the Hypermotion-Lab as [...]
Thanks to Navigator App you don’t miss a thing at Cleanzone
At Cleanzone 2019, perfection meets high-tech: from 19 to 20 November 2019, the trade fair will offer cleanroom technology for the safe production of high-tech products in Hall 1.2. The event is thus aimed at all industries that produce in cleanrooms – from medical technology and the pharmaceutical industry to [...]
Small, but with a big impact: why companies should rely on micro-influencers
Companies from all sectors - whether B2B or B2C - are now relying on influencer marketing. They benefit from the trust that followers place in bloggers, instagrammers or YouTubers. Of course, the more fans an influencer has, the more effective the influencer campaign will be. Or maybe not. In fact, [...]
Successful influencer marketing for B2B customers: Tips, tricks and pitfalls
A fierce battle for the attention of users is raging on the internet. Colourful displays are no longer enough if brands want to be seen here. One way to reach your target group today is through influencer marketing. This is because the fans of influencers trust their recommendations and reward [...]
Artificial intelligence: the potential for marketing
In marketing, companies are always looking for new approaches and ways to win and retain customers. Artificial intelligence (AI) opens up new opportunities, especially for marketing. Whether customer service via chatbot, image analysis and suitable product suggestions, or facial recognition for customized campaign display, marketing and advertising could be made [...]
How hypertargeting is revolutionizing customer engagement
Online customers leave a veritable flood of data behind when they make purchases. If advertising companies succeed in collecting and analysing these data, and then draw strategic conclusions from them, they can tailor individual marketing measures. Artificial Intelligence (AI) is an exciting tool to help achieve this goal, because it [...]
Thanks to Navigator app: make more out of Hypermotion
Hypermotion is the platform for intelligent transport systems of the [...]
Thanks to Navigator App you don’t miss a thing at Cleanzone
At Cleanzone 2019, perfection meets high-tech: from 19 to 20 [...]
Small, but with a big impact: why companies should rely on micro-influencers
Companies from all sectors - whether B2B or B2C - [...]
Successful influencer marketing for B2B customers: Tips, tricks and pitfalls
A fierce battle for the attention of users is raging [...]
Artificial intelligence: the potential for marketing
In marketing, companies are always looking for new approaches and [...]
How hypertargeting is revolutionizing customer engagement
Online customers leave a veritable flood of data behind when [...]
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