Home2019-09-05T17:44:53+02:00

Millennials: defining the marketing enigma

Generation Y, which is also known as millennials, is a much-discussed and relatively unknown target group that is causing headaches for marketers worldwide. After all, those born between about 1980 and 1995 represent a large part of the population with purchasing power. Of course this means marketers see them as an attractive target group. Unfortunately, [...]

IFFA 2019: Mobile orientation before and during the fair

An overview of exhibitors and products, a site plan with stand details and the list of events and news from IFFA 2019, which will take place from 04.05. to 09.05.2019 in Frankfurt am Main. The IFFA Navigator App from Messe Frankfurt offers all this. Visitors and exhibitors can thus plan their visit to the fair [...]

How customer centricity is changing digital marketing

Customer centricity has emerged as a whole new form of marketing. It used to be sufficient to present oneself and one’s products in an appealing way, but brands today have to take the customer perspective if they want to remain fit for the future. But what does that actually mean? And what do companies stand [...]

Six tips for your path to customer centricity

Customer centricity has become the new imperative in digital marketing as a way to achieve better customer satisfaction, higher loyalty and increased trust. This article provides some real tips and tricks on how customer centricity works and how to put the customer first. […]

Successful online marketing in the B2B environment

Reaching the right target group for B2B campaigns on the web is no easy task. Although the desired recipients are online and inform themselves on the Internet, it is difficult to identify them as a focused target group. They are often too heterogeneous for this and the information required for appropriate targeting is scarce. With [...]

Digital fair guide for Musikmesse and Prolight+Sound

With the Navigator Apps from Messe Frankfurt, trade fair visitors and exhibitors can make their trade fair visit more efficient. Thanks to the digital helpers, the smartphone becomes the ideal trade fair guide. It provides useful and exciting information on all exhibitors at Musikmesse and Prolight+Sound, which will take place in Frankfurt am Main from [...]

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Millennials: defining the marketing enigma

Generation Y, which is also known as millennials, is a much-discussed and relatively unknown target group that is causing headaches for marketers worldwide. After all, those born between about 1980 and 1995 represent a large part of the population with purchasing power. Of course this means marketers see them as [...]

IFFA 2019: Mobile orientation before and during the fair

An overview of exhibitors and products, a site plan with stand details and the list of events and news from IFFA 2019, which will take place from 04.05. to 09.05.2019 in Frankfurt am Main. The IFFA Navigator App from Messe Frankfurt offers all this. Visitors and exhibitors can thus plan [...]

How customer centricity is changing digital marketing

Customer centricity has emerged as a whole new form of marketing. It used to be sufficient to present oneself and one’s products in an appealing way, but brands today have to take the customer perspective if they want to remain fit for the future. But what does that actually mean? [...]

Six tips for your path to customer centricity

Customer centricity has become the new imperative in digital marketing as a way to achieve better customer satisfaction, higher loyalty and increased trust. This article provides some real tips and tricks on how customer centricity works and how to put the customer first. […]

Successful online marketing in the B2B environment

Reaching the right target group for B2B campaigns on the web is no easy task. Although the desired recipients are online and inform themselves on the Internet, it is difficult to identify them as a focused target group. They are often too heterogeneous for this and the information required for [...]

Digital fair guide for Musikmesse and Prolight+Sound

With the Navigator Apps from Messe Frankfurt, trade fair visitors and exhibitors can make their trade fair visit more efficient. Thanks to the digital helpers, the smartphone becomes the ideal trade fair guide. It provides useful and exciting information on all exhibitors at Musikmesse and Prolight+Sound, which will take place [...]

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