Home2019-09-05T17:44:53+02:00

Six tips for your path to customer centricity

Customer centricity has become the new imperative in digital marketing as a way to achieve better customer satisfaction, higher loyalty and increased trust. This article provides some real tips and tricks on how customer centricity works and how to put the customer first. […]

Digital fair guide for Musikmesse and Prolight+Sound

With the Navigator Apps from Messe Frankfurt, trade fair visitors and exhibitors can make their trade fair visit more efficient. Thanks to the digital helpers, the smartphone becomes the ideal trade fair guide. It provides useful and exciting information on all exhibitors at Musikmesse and Prolight+Sound, which will take place in Frankfurt am Main from [...]

Trade fairs are becoming more virtual and more tangible

Augmented Reality (AR) and Virtual Reality (VR) are transforming from just being fun applications to providing useful value-added tools for companies and customers alike. Exhibitors and organizers also rely on these technologies in the trade fair sector. We spoke with Simone Pfisterer from Mesago Messe Frankfurt GmbH, who has gained initial experience with the use [...]

Successful ISH thanks to NavigatorApp

The ISH NavigatorApp turns the smartphone into a trade fair navigator and provides useful and exciting information on all exhibitors at the trade fair. Visitors and exhibitors can now download the ISH NavigatorApp free of charge here. The fair takes place from 11.03. to 15.03.2019 in Frankfurt am Main. Apple App Store Google Play   [...]

Off to new worlds: VR and AR in marketing

Virtual Reality (VR) and Augmented Reality (AR) can be used to create artificial worlds and extend real worlds. Whether the user wants to take a trip into the dinosaur age or walk through their new kitchen before purchasing it, VR and AR make it possible. Does this sound like a tempting idea especially for marketing? [...]

Augmented Reality is becoming advertiser reality

At least since the mobile game Pokémon GO took the world by storm, marketers have realized that Augmented Reality (AR) has the potential to ignite customer interest. This new, emotional way of storytelling inspires marketing managers, because they can now present their products in any environment and in a user-individual way thanks to AR. Some [...]

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Six tips for your path to customer centricity

Customer centricity has become the new imperative in digital marketing as a way to achieve better customer satisfaction, higher loyalty and increased trust. This article provides some real tips and tricks on how customer centricity works and how to put the customer first. […]

Digital fair guide for Musikmesse and Prolight+Sound

With the Navigator Apps from Messe Frankfurt, trade fair visitors and exhibitors can make their trade fair visit more efficient. Thanks to the digital helpers, the smartphone becomes the ideal trade fair guide. It provides useful and exciting information on all exhibitors at Musikmesse and Prolight+Sound, which will take place [...]

Trade fairs are becoming more virtual and more tangible

Augmented Reality (AR) and Virtual Reality (VR) are transforming from just being fun applications to providing useful value-added tools for companies and customers alike. Exhibitors and organizers also rely on these technologies in the trade fair sector. We spoke with Simone Pfisterer from Mesago Messe Frankfurt GmbH, who has gained [...]

Successful ISH thanks to NavigatorApp

The ISH NavigatorApp turns the smartphone into a trade fair navigator and provides useful and exciting information on all exhibitors at the trade fair. Visitors and exhibitors can now download the ISH NavigatorApp free of charge here. The fair takes place from 11.03. to 15.03.2019 in Frankfurt am Main. Apple [...]

Off to new worlds: VR and AR in marketing

Virtual Reality (VR) and Augmented Reality (AR) can be used to create artificial worlds and extend real worlds. Whether the user wants to take a trip into the dinosaur age or walk through their new kitchen before purchasing it, VR and AR make it possible. Does this sound like a [...]

Augmented Reality is becoming advertiser reality

At least since the mobile game Pokémon GO took the world by storm, marketers have realized that Augmented Reality (AR) has the potential to ignite customer interest. This new, emotional way of storytelling inspires marketing managers, because they can now present their products in any environment and in a user-individual [...]

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