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Drivers of the mobility transformation at Hypermotion 2019

Whether man, company or machine, the world is constantly on the move. Digitalisation, population growth and urbanisation processes are reinforcing this situation. Digital connectedness is also blurring the boundaries between logistics, mobility, infrastructure, transport and transportation. New technologies and concepts are emerging. Messe Frankfurt’s Hypermotion event format for the mobility and logistics sector is following [...]

A clear view: facial recognition in marketing

Facial recognition is opening up new ways for marketers to address their customers. Used in combination with AI technology, this provides companies with an excellent basis for providing personalized advertising. Visitor analysis at events can also be optimized using facial recognition and thus contribute to improving the customer experience. The advantages of facial recognition are [...]

Digital trade fair guide makes visiting Tendence more efficient

With the new Tendence Navigator Apps Messe Frankfurt, trade fair visitors and exhibitors get a tool with which they can make their trade fair visit more efficient. Thanks to the many possibilities offered by the digital assistant, the smartphone becomes the ideal trade fair guide. The app thus provides useful and exciting information on all [...]

Millennials: defining the marketing enigma

Generation Y, which is also known as millennials, is a much-discussed and relatively unknown target group that is causing headaches for marketers worldwide. After all, those born between about 1980 and 1995 represent a large part of the population with purchasing power. Of course this means marketers see them as an attractive target group. Unfortunately, [...]

The right approach and offers are required to inspire millennials

Everyone is talking about the millennials target group. They are digitally connected, thirsty for knowledge and on their way to the top of the career ladder. They are the future leaders of companies. For this reason, they are also of particular importance for Messe Frankfurt. Julia Uherek, Group Show Director Consumer Goods Fairs, explains what [...]

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Drivers of the mobility transformation at Hypermotion 2019

Whether man, company or machine, the world is constantly on the move. Digitalisation, population growth and urbanisation processes are reinforcing this situation. Digital connectedness is also blurring the boundaries between logistics, mobility, infrastructure, transport and transportation. New technologies and concepts are emerging. Messe Frankfurt’s Hypermotion event format for the mobility [...]

A clear view: facial recognition in marketing

Facial recognition is opening up new ways for marketers to address their customers. Used in combination with AI technology, this provides companies with an excellent basis for providing personalized advertising. Visitor analysis at events can also be optimized using facial recognition and thus contribute to improving the customer experience. The [...]

Digital trade fair guide makes visiting Tendence more efficient

With the new Tendence Navigator Apps Messe Frankfurt, trade fair visitors and exhibitors get a tool with which they can make their trade fair visit more efficient. Thanks to the many possibilities offered by the digital assistant, the smartphone becomes the ideal trade fair guide. The app thus provides useful [...]

Millennials: defining the marketing enigma

Generation Y, which is also known as millennials, is a much-discussed and relatively unknown target group that is causing headaches for marketers worldwide. After all, those born between about 1980 and 1995 represent a large part of the population with purchasing power. Of course this means marketers see them as [...]

The right approach and offers are required to inspire millennials

Everyone is talking about the millennials target group. They are digitally connected, thirsty for knowledge and on their way to the top of the career ladder. They are the future leaders of companies. For this reason, they are also of particular importance for Messe Frankfurt. Julia Uherek, Group Show Director [...]

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