For several years now, Messe Frankfurt has been working together with numerous internal and external experts to develop online business matching portals based on semantic technology. Henric Uherek, an internet expert at Messe Frankfurt who is heavily involved in these projects, explains the situation.
The greater the variety of devices, the greater the challenge when it comes to ensuring visual and often content-related consistency in the provision of website material. One major problem concerns the differing capabilities of browsers and the size and resolution of the displays, which vary considerably from device to device. To spare visitors the need to change constantly the idea of responsive design was developed. Sectoral services such as the .net magazine or Mashable have described this new form of online presentation as one of the most important developments of the past year.
Messe Frankfurt is setting up a new department for the purposes of further expanding its digital business. The new team will focus on overseeing and further developing internet platform messefrankfurt.com, where the Messe Frankfurt Group’s company and event websites are located.
Klaus Reinke, Chief of Strategy at Messe Frankfurt: “Expanding our range of analogue and digital services – both in Frankfurt and worldwide – is one of the three central directions mapped out in Messe Frankfurt’s corporate concept. By pooling internal resources, we are able to integrate internal and external themes and processes relating to digital products.”
Business matching efficiently brings together business people, who have matching interests and services. Internet based business matching offerings like Messe Frankfurt’s B2B portal productpilot.com can increase the efficiency even more, as they use algorithms to match compatible business partners. The only requirement for this is that the participants make the necessary preparations.
Within just a few years, social media has become an indispensable component of integrated marketing communication and provides companies with numerous different online platforms that allow for interaction between internet users and sharing of user-generated content. This includes:
- communication platforms like social networks, blogs, newsgroups, forums and instant messengers
- platforms for collaboration and knowledge management in wikis, social bookmarks and tagging as well as rating and information portals
- Multimedia platforms with photo and video sharing portals, livecasts and podcasts
- Platforms for entertainment including virtual worlds and online games
Traditional trade cultures like China, India and the Orient as a whole made use of matchmakers even thousands of years ago. They considered themselves couplers and introduces business people from their extensive networks to one another. Today the extent of this service ranges from governmental networking events in EU countries and the U.S. to matchmaking events by interest groups such as the African mining industry and business matching within the framework of trade fairs and conventions. The leading companies in an industry as well as retailers, potential customers and experts meet here depending on the respective event.