Home2019-09-05T17:44:53+02:00

European trade fairs are upgrading their offering

Despite their leading role in the global trade fair industry and the growth trend of the past few years, European trade fair companies are under tremendous pressure. On the one hand, many new international providers are entering the market and, on the other hand, the alternatives to trade fairs offered by digital media and virtual [...]

Trade fairs in the digital age

Increasingly sophisticated technologies and the varied application possibilities of the internet are causing quite a stir in many industries. Tried and tested concepts and business models are faltering and its time to rethink. The best example of this is the retail sector, which has been exposed to intense competitive pressure as the result of online [...]

The mobile phone as a shopping companion

90 percent of smartphone users in the United States use their device before purchasing and 84 percent even while shopping according to a study by the e-commerce specialist Shopio. 47 percent use the device to find local information and 50 per cent to find a product. Smartphones therefore play a huge role in today’s purchase [...]

The shifting retail market

On the surface, brick-and-mortar retailers are at a disadvantage compared to online competitors due to the associated costs of space and human resources, infrastructure problems such as parking space, and limited opening hours. But it also has a significant advantage. Most people still prefer to browse through physical shopping environments instead of virtual catalogues. They [...]

Successful advertising begins in the mind

Sometimes people function differently than they actually think. The reason for this is that emotions usually play a greater role than logic does. Therefore most purchase decisions especially in the B2C area are made unconsciously according to many researchers. Often customers can not even accurately describe why they favour certain products over others. Thus the [...]

5 practical tips for B2B online marketing

Digital B2B marketing communications is an extremely wide field, for which there are numerous practical tips. We have highlighted the top 5 for you here. And seeing as how any tip is useless without a comprehensive, cross-channel strategy, this is the first one. Tip 1: Define goals that are measurable, clear and realistic. Based on [...]

Load More Posts

European trade fairs are upgrading their offering

Despite their leading role in the global trade fair industry and the growth trend of the past few years, European trade fair companies are under tremendous pressure. On the one hand, many new international providers are entering the market and, on the other hand, the alternatives to trade fairs offered [...]

Trade fairs in the digital age

Increasingly sophisticated technologies and the varied application possibilities of the internet are causing quite a stir in many industries. Tried and tested concepts and business models are faltering and its time to rethink. The best example of this is the retail sector, which has been exposed to intense competitive pressure [...]

The mobile phone as a shopping companion

90 percent of smartphone users in the United States use their device before purchasing and 84 percent even while shopping according to a study by the e-commerce specialist Shopio. 47 percent use the device to find local information and 50 per cent to find a product. Smartphones therefore play a [...]

The shifting retail market

On the surface, brick-and-mortar retailers are at a disadvantage compared to online competitors due to the associated costs of space and human resources, infrastructure problems such as parking space, and limited opening hours. But it also has a significant advantage. Most people still prefer to browse through physical shopping environments [...]

Successful advertising begins in the mind

Sometimes people function differently than they actually think. The reason for this is that emotions usually play a greater role than logic does. Therefore most purchase decisions especially in the B2C area are made unconsciously according to many researchers. Often customers can not even accurately describe why they favour certain [...]

5 practical tips for B2B online marketing

Digital B2B marketing communications is an extremely wide field, for which there are numerous practical tips. We have highlighted the top 5 for you here. And seeing as how any tip is useless without a comprehensive, cross-channel strategy, this is the first one. Tip 1: Define goals that are measurable, [...]

Load More Posts
Load More Posts

Choose Language

  • Deutsch



Social Media


Digital Services