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Trade fair marketing remains popular and is becoming increasingly digital!

Digitalization not only forces companies to rethink their production processes, technology and IT, but rather consists of developing a comprehensive strategy for digital business transformation. The same applies to the increasingly digital marketing world and marketing activities related to trade fairs.  A comment by Klaus Reinke, Chief of Corporate Strategy & Organisation and a member [...]

Virtual press conferences

Press conferences are among the most important PR tools due to their relevance to the target audience. However, this tool is also being increasingly “digitalized” using modern technologies. Parallel streaming, for example, is being used to enhance or even fully replace press conferences. Where will the journey take us? […]

10 Elements of a perfect press release

According to a recent study, 50% of all press releases end up unread in the waste bin. We list 10 elements to consider for a perfect press release. Ideally you should visualize the journalists you want to reach with your press release and persuade to report on it. Imagine how they sit at their computer [...]

PR 2.0: old values in a new guise

The efficiency of Public relations continues to depend on the human factor as well as the skilful implementation of the instruments and channels. PR remains a very important part of the marketing mix. After all, reporting about an organization, a person or a topic in the media contributes to the corporate image – especially among [...]

Trade fair visitors are preparing thoroughly

How do you prepare for a trade fair? We asked this question to our visitors in 2015. It turned out that the Internet is the preferred information channel. Furthermore, the various exhibition apps are also quite popular. They offer an ideal opportunity to plan the tour of the exhibition properly in advance.  Learn what other [...]

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Trade fair marketing remains popular and is becoming increasingly digital!

Digitalization not only forces companies to rethink their production processes, technology and IT, but rather consists of developing a comprehensive strategy for digital business transformation. The same applies to the increasingly digital marketing world and marketing activities related to trade fairs.  A comment by Klaus Reinke, Chief of Corporate Strategy [...]

Virtual press conferences

Press conferences are among the most important PR tools due to their relevance to the target audience. However, this tool is also being increasingly “digitalized” using modern technologies. Parallel streaming, for example, is being used to enhance or even fully replace press conferences. Where will the journey take us? [...]

10 Elements of a perfect press release

According to a recent study, 50% of all press releases end up unread in the waste bin. We list 10 elements to consider for a perfect press release. Ideally you should visualize the journalists you want to reach with your press release and persuade to report on it. Imagine how [...]

PR 2.0: old values in a new guise

The efficiency of Public relations continues to depend on the human factor as well as the skilful implementation of the instruments and channels. PR remains a very important part of the marketing mix. After all, reporting about an organization, a person or a topic in the media contributes to the [...]

Trade fair visitors are preparing thoroughly

How do you prepare for a trade fair? We asked this question to our visitors in 2015. It turned out that the Internet is the preferred information channel. Furthermore, the various exhibition apps are also quite popular. They offer an ideal opportunity to plan the tour of the exhibition properly [...]

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