Trade Fair Marketing2019-04-01T13:50:10+02:00

NavigatorApp: Don’t miss any trends at Heimtextil

It will take place again in Frankfurt am Main from 7 to 10 January 2020: The largest international trade fair for home and contract textiles, Heimtextil. As the first trade fair of the year, it is a mood and trend barometer for the new financial year. Do you want to discover new trends and textile innovations in the fields of interior textiles and interior design and meet promising newcomers as well as renowned industry leaders? Then Heimtextil 2020 is the right place for you. The Heimtextil Navigator App offers helpful support for planning and visiting the fair. The Navigator App for iOS and Android can be downloaded free of charge from the respective app stores: Apple App Store   Google Play     The App "Navigator Heimtextil" is the orientation guide for visitors of Heimtextil. Navigate over the fairgrounds (Site and Hall Plan), through the Exhibitor and Product search or [...]

Data must become usable information

Companies are collecting and storing more and more data. But only when this data is processed into usable information, can its true value be tapped. Then companies can address leads more specifically or adapt offers better to customer wishes. Klaus Reinke, Chief of Corporate Strategy & Organisation at Messe Frankfurt, talks about the challenges facing data collection and processing and how Messe Frankfurt deals with them. […]

User experience is becoming an increasingly important success factor

Time is of essence and simplicity is required. This particularly applies to the online world, where customers want to move about quickly and comfortably. If, for example, you have to register for a trade fair using a complicated registration form, you may even reconsider whether you really want to participate. Or if you have to make 20 pointless clicks to buy a bottle of wine in your online shop, you will probably terminate the purchase and simply go to the wine dealer around the corner. The reason for this is faulty UX design. After all, customers want to be able to register for an event or make a purchase online just as conveniently as when they pay at the supermarket. For products and brands to work well online, professional UX design is indispensable – and above all a central aspect of marketing. Read here what UX (user experience) actually means [...]

Trends in UX design in 2020: Data protection, AI, gesture control

User experience (UX) is the benchmark for the quality of a digital product. This user experience basically describes the experience that a user has when using software, a website or online content. The decisive factors thus far have been aspects such as benefits, aesthetics and stability. But the list goes on: especially in UX design, new developments are emerging as a result of the current online world. Read here to learn about the trends in UX design you should be prepared for. […]

Thanks to Navigator app: make more out of Hypermotion

Hypermotion is the platform for intelligent transport systems of the future: Providers and users meet here to set new standards for tomorrow's mobility and logistics. Networking is the ultimate goal. Gain new ideas and insights by experts in the exhibition, conferences, pitch competitions, talks and workshops at the Hypermotion-Lab as an arena for start-ups, future innovators and established companies. The Hypermotion Navigator app offers helpful support. Hypermotion Navigator is available for Apple-Products (iPhone, iPod touch, iPad) on the App Store and Android on Google Play Store as a free App:   Apple App Store Google Play   The Hypermotion Navigator app makes it easy for exhibitors and visitors to plan their visits and keeps them well informed at all times. They can easily navigate over the fairgrounds (Site and Hall Plan), through the Exhibitor and Product search or receive inspiration through news and twitter messages. The app currently offers the [...]

Thanks to Navigator App you don’t miss a thing at Cleanzone

At Cleanzone 2019, perfection meets high-tech: from 19 to 20 November 2019, the trade fair will offer cleanroom technology for the safe production of high-tech products in Hall 1.2. The event is thus aimed at all industries that produce in cleanrooms – from medical technology and the pharmaceutical industry to microtechnology. With the Navigator App 2019, Messe Frankfurt provides exhibitors, trade fair visitors and interested parties with a digital trade fair planner and companion. It offers comprehensive added value and supports users in making their trade fair visit more efficient and successful. […]

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