Trade Fair Marketing2019-04-01T13:50:10+01:00

Thanks to Navigator app: make more out of Hypermotion

Hypermotion is the platform for intelligent transport systems of the future: Providers and users meet here to set new standards for tomorrow's mobility and logistics. Networking is the ultimate goal. Gain new ideas and insights by experts in the exhibition, conferences, pitch competitions, talks and workshops at the Hypermotion-Lab as an arena for start-ups, future innovators and established companies. The Hypermotion Navigator app offers helpful support. Hypermotion Navigator is available for Apple-Products (iPhone, iPod touch, iPad) on the App Store and Android on Google Play Store as a free App:   Apple App Store Google Play   The Hypermotion Navigator app makes it easy for exhibitors and visitors to plan their visits and keeps them well informed at all times. They can easily navigate over the fairgrounds (Site and Hall Plan), through the Exhibitor and Product search or receive inspiration through news and twitter messages. The app currently offers the [...]

Thanks to Navigator App you don’t miss a thing at Cleanzone

At Cleanzone 2019, perfection meets high-tech: from 19 to 20 November 2019, the trade fair will offer cleanroom technology for the safe production of high-tech products in Hall 1.2. The event is thus aimed at all industries that produce in cleanrooms – from medical technology and the pharmaceutical industry to microtechnology. With the Navigator App 2019, Messe Frankfurt provides exhibitors, trade fair visitors and interested parties with a digital trade fair planner and companion. It offers comprehensive added value and supports users in making their trade fair visit more efficient and successful. […]

Hypermotion as an innovation platform and pioneer for new mobility solutions

Everyone is talking about digitalisation and sustainability, while also placing new demands on mobility and logistics. For example, the transport system of the future must be networked, intelligent, multimodal, environmentally friendly and available at all times. We spoke with Danilo Kirschner, Director Hypermotion at Messe Frankfurt, about these new challenges and how Hypermotion can contribute to innovative solutions. […]

Successful influencer marketing for B2B customers: Tips, tricks and pitfalls

A fierce battle for the attention of users is raging on the internet. Colourful displays are no longer enough if brands want to be seen here. One way to reach your target group today is through influencer marketing. This is because the fans of influencers trust their recommendations and reward them with reach. […]

Artificial intelligence: the potential for marketing

In marketing, companies are always looking for new approaches and ways to win and retain customers. Artificial intelligence (AI) opens up new opportunities, especially for marketing. Whether customer service via chatbot, image analysis and suitable product suggestions, or facial recognition for customized campaign display, marketing and advertising could be made more efficient and targeted in the future. […]

Digital platforms create added value for sellers and suppliers

With Nextrade and Conzoom Solutions, Messe Frankfurt is launching two new online platforms specially designed to meet the requirements and needs of commerce. While Nextrade presents itself as a comprehensive B2B marketplace for the consumer goods sector, Conzoom Solutions reflects Messe Frankfurt’s entire portfolio in the consumer goods sector and offers retailers assistance in marketing, trends and POS design. We spoke with Phillip Ferger, Head of Tendence and Nordstil and second Managing Director of nmedia, about what the new platforms offer sellers and suppliers and what Messe Frankfurt is seeking to achieve with these projects. […]

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