Trade Fair Marketing2019-04-01T13:50:10+02:00

How customer centricity is changing digital marketing

Customer centricity has emerged as a whole new form of marketing. It used to be sufficient to present oneself and one’s products in an appealing way, but brands today have to take the customer perspective if they want to remain fit for the future. But what does that actually mean? And what do companies stand to gain from it? […]

Six tips for your path to customer centricity

Customer centricity has become the new imperative in digital marketing as a way to achieve better customer satisfaction, higher loyalty and increased trust. This article provides some real tips and tricks on how customer centricity works and how to put the customer first. […]

Successful online marketing in the B2B environment

Reaching the right target group for B2B campaigns on the web is no easy task. Although the desired recipients are online and inform themselves on the Internet, it is difficult to identify them as a focused target group. They are often too heterogeneous for this and the information required for appropriate targeting is scarce. With its audience marketing offer, Messe Frankfurt provides advertisers with a solution for reaching B2B target groups online with minimal wastage. Martina Bergmann, Managing Director of Messe Frankfurt Medien und Service GmbH at Messe Frankfurt GmbH, explains why advertisers should focus on audience marketing, which campaigns have been implemented so far and what is planned for the future. […]

Digital fair guide for Musikmesse and Prolight+Sound

With the Navigator Apps from Messe Frankfurt, trade fair visitors and exhibitors can make their trade fair visit more efficient. Thanks to the digital helpers, the smartphone becomes the ideal trade fair guide. It provides useful and exciting information on all exhibitors at Musikmesse and Prolight+Sound, which will take place in Frankfurt am Main from 2 April to 5 April 2019. The Navigator Apps for Musikmesse and Prolight+Sound can be downloaded free of charge: Apple App Store Google Play   Apple App Store Google Play   With the free Navigator App, visitors and exhibitors can quickly and easily find all the information and maps of the exhibitors - before, during and after the trade fair. In addition, users can create their own personal watch list with companies, products and events and call them up at any time, even offline. In the Burgermenu, users can adjust settings and find opening times, [...]

Trade fairs are becoming more virtual and more tangible

Augmented Reality (AR) and Virtual Reality (VR) are transforming from just being fun applications to providing useful value-added tools for companies and customers alike. Exhibitors and organizers also rely on these technologies in the trade fair sector. We spoke with Simone Pfisterer from Mesago Messe Frankfurt GmbH, who has gained initial experience with the use of these new technologies as division manager for Servparc, an event that will be launched this year with an innovative new setup. […]

Successful ISH thanks to NavigatorApp

The ISH NavigatorApp turns the smartphone into a trade fair navigator and provides useful and exciting information on all exhibitors at the trade fair. Visitors and exhibitors can now download the ISH NavigatorApp free of charge here. The fair takes place from 11.03. to 15.03.2019 in Frankfurt am Main. Apple App Store Google Play   The free NavigatorApp offers visitors and exhibitors comprehensive support before, during and after the trade fair. Thus, users can quickly and clearly find all information and maps of the exhibitors. In addition, app users can create, save and retrieve their own personal watch list with events, companies and products at any time - even offline. In the Burgermenu, users can find additional information such as opening times, directions, parking and other services. Currently the app offers the following features: Favorites: Your favorite companies and events at a glance, synchronize your favorite exhibitors from our online customer [...]

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