Trade Fair Marketing2019-04-01T13:50:10+01:00

Drivers of the mobility transformation at Hypermotion 2019

Whether man, company or machine, the world is constantly on the move. Digitalisation, population growth and urbanisation processes are reinforcing this situation. Digital connectedness is also blurring the boundaries between logistics, mobility, infrastructure, transport and transportation. New technologies and concepts are emerging. Messe Frankfurt’s Hypermotion event format for the mobility and logistics sector is following this development. Hypermotion is Messe Frankfurt’s first platform to have digital transformation as its overarching theme – across all modes of transport. The networking event offers a unique mixture of conference, think tank, exhibition and start-up stage on the topic of mobility and logistics of the future. The third event will take place from 26 to 28 November in Frankfurt. […]

If you want to be successful, you have to know what your customers like

Event organisers who don’t know what exhibitors and visitors like and what they might be missing are making a big mistake. After all, you not only want to do business with your customers now, but in the future as well. And this is much easier with satisfied customers. Wolfgang Uellner, Director Market Research & Analytics, explains how Messe Frankfurt collects information about this and what is planned for the future. […]

A clear view: facial recognition in marketing

Facial recognition is opening up new ways for marketers to address their customers. Used in combination with AI technology, this provides companies with an excellent basis for providing personalized advertising. Visitor analysis at events can also be optimized using facial recognition and thus contribute to improving the customer experience. The advantages of facial recognition are therefore obvious. But there are also a few challenges. […]

Visitor management at trade fairs and events: this is how counting is performed today

Whether at trade fairs, congresses or events, keeping a close eye on the number of guests is essential for organisers. Visitor safety is the overriding goal here. However, measuring the success of the event and the associated marketing activities as well as the planning of future events also need systems, with which the number of visitors can be measured. Trade fair exhibitors benefit from the fact that they can optimally plan their trade fair presence based on this data. New technologies are helping achieve this and, in addition to pure numerical work, have quite a few other talents. […]

Digital trade fair guide makes visiting Tendence more efficient

With the new Tendence Navigator Apps Messe Frankfurt, trade fair visitors and exhibitors get a tool with which they can make their trade fair visit more efficient. Thanks to the many possibilities offered by the digital assistant, the smartphone becomes the ideal trade fair guide. The app thus provides useful and exciting information on all exhibitors at Tendence, which will be taking place in Frankfurt am Main from 29 June to 1 July 2019. The Tendence Navigator Apps can be downloaded here free of charge.   Apple App Store Google Play […]

The right approach and offers are required to inspire millennials

Everyone is talking about the millennials target group. They are digitally connected, thirsty for knowledge and on their way to the top of the career ladder. They are the future leaders of companies. For this reason, they are also of particular importance for Messe Frankfurt. Julia Uherek, Group Show Director Consumer Goods Fairs, explains what Messe Frankfurt is doing to inspire millennials for its events. […]

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