Trade Fair Marketing2019-04-01T13:50:10+02:00

Hypermotion as an innovation platform and pioneer for new mobility solutions

Everyone is talking about digitalisation and sustainability, while also placing new demands on mobility and logistics. For example, the transport system of the future must be networked, intelligent, multimodal, environmentally friendly and available at all times. We spoke with Danilo Kirschner, Director Hypermotion at Messe Frankfurt, about these new challenges and how Hypermotion can contribute to innovative solutions. […]

Successful influencer marketing for B2B customers: Tips, tricks and pitfalls

A fierce battle for the attention of users is raging on the internet. Colourful displays are no longer enough if brands want to be seen here. One way to reach your target group today is through influencer marketing. This is because the fans of influencers trust their recommendations and reward them with reach. […]

Artificial intelligence: the potential for marketing

In marketing, companies are always looking for new approaches and ways to win and retain customers. Artificial intelligence (AI) opens up new opportunities, especially for marketing. Whether customer service via chatbot, image analysis and suitable product suggestions, or facial recognition for customized campaign display, marketing and advertising could be made more efficient and targeted in the future. […]

Digital platforms create added value for sellers and suppliers

With Nextrade and Conzoom Solutions, Messe Frankfurt is launching two new online platforms specially designed to meet the requirements and needs of commerce. While Nextrade presents itself as a comprehensive B2B marketplace for the consumer goods sector, Conzoom Solutions reflects Messe Frankfurt’s entire portfolio in the consumer goods sector and offers retailers assistance in marketing, trends and POS design. We spoke with Phillip Ferger, Head of Tendence and Nordstil and second Managing Director of nmedia, about what the new platforms offer sellers and suppliers and what Messe Frankfurt is seeking to achieve with these projects. […]

Drivers of the mobility transformation at Hypermotion 2019

Whether man, company or machine, the world is constantly on the move. Digitalisation, population growth and urbanisation processes are reinforcing this situation. Digital connectedness is also blurring the boundaries between logistics, mobility, infrastructure, transport and transportation. New technologies and concepts are emerging. Messe Frankfurt’s Hypermotion event format for the mobility and logistics sector is following this development. Hypermotion is Messe Frankfurt’s first platform to have digital transformation as its overarching theme – across all modes of transport. The networking event offers a unique mixture of conference, think tank, exhibition and start-up stage on the topic of mobility and logistics of the future. The third event will take place from 26 to 28 November in Frankfurt. […]

If you want to be successful, you have to know what your customers like

Event organisers who don’t know what exhibitors and visitors like and what they might be missing are making a big mistake. After all, you not only want to do business with your customers now, but in the future as well. And this is much easier with satisfied customers. Wolfgang Uellner, Director Market Research & Analytics, explains how Messe Frankfurt collects information about this and what is planned for the future. […]

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