The app is ready and waiting to be installed by the many million mobile phone users. But how does an app provider make sure the app is installed on the smartphones of its target group? And even more importantly, how do they make sure it stays there?
Apps have become an established part of event and trade fair communication. This is primarily because mobile technologies are particularly effective when the target group is online while on the go (at trade fairs). Here’s an overview of the development of mobile usage and the opportunities for event organizers when it comes to communicating with their target groups for events and trade fairs.