Customer centricity has emerged as a whole new form of marketing. It used to be sufficient to present oneself and one’s products in an appealing way, but brands today have to take the customer perspective if they want to remain fit for the future. But what does that actually mean? And what do companies stand to gain from it?
Customer centricity has become the new imperative in digital marketing as a way to achieve better customer satisfaction, higher loyalty and increased trust. This article provides some real tips and tricks on how customer centricity works and how to put the customer first.