Tag Archives: FB-Mobility-Automotive-SF

Digitalization of automotive industry and Automechanika-Marketing is about emotionalising content

The invention of the automobile still stands for virtually unlimited personal mobility. But the digital transformation is now calling established mobility concepts into question. Networked cars, car-sharing services and even alternative propulsion technologies mark a new paradigm, which is challenging the entire industry. Olaf Mußhoff, Director Automechanika Frankfurt and Dr. Ann-Katrin Klusak, Director Marketing Communications Mobility & Logistics at Messe Frankfurt, provide a sneak preview of the future trends that will be presented at the Automechanika trade fair in Frankfurt and explains the important role that this leading trade fair will have in the automotive industry’s digital transition.

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