Tendence.Impulse, the sales promotion project for retailers, is taking another leap forward in 2018 with its digital Tendence.Impulse tool and ongoing development. At the special Tendence.Impulse area in Hall 11.0 of the international consumer-goods trade fair Tendence from 30 June to 3 July 2018, retailers can gain inspiration on how they can score points vis-à-vis online retailers by creating shopping experiences. These experiences can then easily be prepared and implemented using the Tendence.Impulse tool digital event planner. Fabienne Boller, Product Manager Online Marketing / Digital Business at Messe Frankfurt, explains what has changed and improved in the Tendence.Impulse tool.
Messe Frankfurt works to bring the right people together in the right place at the right time. With its various business matching offers, the trade fair company makes sure the right people meet up at its various events. We spoke with Coordinator of Web Solutions at Messe Frankfurt Digital Services, Henric Uherek, about what the trade fair organiser offers its customers in terms of business matching, what advantages this has, and what role big data plays. Continue reading