Messe Frankfurt implemented an exciting pilot project with the use of the intelligent personal assistant Alexa at Hypermotion 2017. In this interview, Daniel Emrath, Coordinator of Web Solutions at Messe Frankfurt, explains how the project originated, what Alexa did at Hypermotion and further usage possibilities.
Digitalisation is affecting all industries and the trade fair sector is no exception. We talked with Klaus Reinke, Chief of Corporate Strategy & Organisation and member of the Executive Board of Messe Frankfurt GmbH, about the challenges facing trade fairs today, the trends on the horizon and how Messe Frankfurt is dealing with them.
Online shopping is booming and increasingly encroaching on the terrain of brick-and-mortar shops. This doesn’t have to be the case, because brick-and-mortar shops have their own strengths, some of which have been neglected thus far. Physical shops can capitalize on very individualized contact customers and customer loyalty, for example, which online shops will never fully achieve. Many retailers think there is no way to manage. And this is precisely where Messe Frankfurt provides support with its sales promotion project tendence.impulse. Philipp Ferger, Head of Tendence & Nordstil at Messe Frankfurt, explains what this entails and how retailers can benefit. Continue reading