The Internet of Things (IoT) will also pick up speed in marketing next year. Not just in theory, but in the form of practical examples. After all, what used to be an empty buzzword has now become a natural part of everyday life for many people. And by 2020, more than 20 billion devices worldwide are expected to be part of the Internet of Things including nearly 13 billion in the consumer sector. But what does this development mean for marketing?
Mobility 4.0 includes topics as autonomous driving, networked logistics chains, integrated transport systems or unmanned drones. Just as seen in various other industries, the digitalization of business life is hereby progressing to the field of mobility and logistics.
The Internet of Things is resulting in an entirely new way of thinking when it comes to marketing. What does it mean to take opportunities, costs and risks into consideration in such projects, and what examples are there thus far?
The Internet of Things is allowing for interesting improvements in many areas of everyday life. Walt Disney World Resort, for example, has developed so-called MagicBands, which are serving to make life easier for Disney Resort hotel guests throughout their vacation.
The Internet of Things is currently a hot topic, but the issue itself is not new at all. After all, the term and what it stands for were coined in 1999 by the British technology expert Kevin Ashton, co-founder and former director of the Auto-ID Center at MIT. But why is the Internet of Things now suddenly affecting almost every industry?
The latest technology is vital when it comes to achieving an improved quality of life at home and work. The top theme “Smart Technologies” reflects the keystones of modern building-services technology. But what is possible? And what will be the advantages?
So far, the internet has primarily been used for data transfer, e-commerce and communication (social media). Now a new era has arrived: the Internet of Things (IoT) has already become part of everyday life in many areas. In the area of logistics for example, containers and packages are equipped with RFID (radio-frequency identification) chips. Thus these objects are provided with destination information, which can then be used to track them, simplify decision-making processes on location and obtain information on delivery. RFID chips are being used in a similarly routine way in libraries to automate the check-out and returns process, and in supermarkets they are helping avoid empty shelves. In addition to this, they provide customers with detailed information and recommendations based on the goods in their shopping cart. Continue reading