The Internet of Things (IoT) will also pick up speed in marketing next year. Not just in theory, but in the form of practical examples. After all, what used to be an empty buzzword has now become a natural part of everyday life for many people. And by 2020, more than 20 billion devices worldwide are expected to be part of the Internet of Things including nearly 13 billion in the consumer sector. But what does this development mean for marketing?