Tag Archives: Mobile Marketing

This is where it’s at: Make more of Musikmesse with the Navigator App

Musikmesse brings together companies with dealers, professional players from the instrument industry and musicians from all over the world from 11-14 April in Frankfurt am Main. If you are interested, you can access comprehensive information on all exhibitors, many additional facts and useful features via the optimised Navigator App Musikmesse 2018 on your mobile device and make your visit to the fair more efficient.

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Great performance: Experience more Prolight + Sound thanks to Navigator App

From 10-13 April 2018, Prolight + Sound will bring together the relevant players from the different sectors of the event industry at the most important international industry meeting place like no other trade fair. Thanks to the optimised Navigator App Prolight + Sound 2018, interested parties can simply download comprehensive information on all exhibitors at the trade fair and many additional facts to their smartphones and use other exciting functions.

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Making the best of Light + Building with Navigator App

“Connected – Secure – Convenient” is the motto of Light + Building 2018. The world’s leading trade fair will be focusing on smart and networked solutions, trend-setting technologies and current design trends this year. Anyone who is interested can simply use their mobile device to gain extensive insight into all the exhibitors and a wealth of other information about the leading trade fair.

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Digital trade fair guide: design your Christmasworld, Creativeworld and Paperworld more efficiently using the Navigator apps

Would you like to have information about all the exhibitors at Christmasworld, Creative World and Paperworld at the tip of your fingers? This is now made possible by the updates to the Navigator apps for the international trade fairs taking place from 26/27 to 30 January 2018 in Frankfurt am Main.

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Use of Navigator apps for Frankfurt trade fairs at record level

Messe Frankfurt’s mobile Navigator apps are booming

At the end of the first half of the year, Messe Frankfurt has analysed in detail the use of its Navigator apps at the eleven trade fairs from January to June 2017. The number of downloads has increased significantly and almost one out of every five visitors (18 percent) used the Navigator apps while visiting the trade fair. Thus, the proportion of visitors that use the app to gain orientation at the fair has doubled compared to the same period in 2015. A total of clearly over 100,000 trade visitors made use of the mobile information offering.

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Mobile advertising: native or conventional?

In-app advertising – close to the target group

There is hardly a better way to reach your target groups right where they are than with mobile or in-app advertising. But when it comes to running ad campaigns in mobile apps, opinions vary. Several marketers still rely on conventional banners. Users, on the other hand, prefer native formats. Messe Frankfurt is achieving excellent results with mobile banner ads in its Navigator apps. Continue reading

Usability test for the new Navigator-App: A good result.

To optimize the usability of its new Navigator app, Messe Frankfurt recently had the app tested by usability.de, an independent consulting and service company. The results were gratifying: the app performed well with both exhibitors and visitors. But there is still room for improvement Continue reading

Apps for trade fairs: “everything at a glance at the right time”

Apps have become an integral component of the marketing and communication services offered by trade fair organizers. Ellen Matheis, coordinator of web solutions at Messe Frankfurt, talks about the advantages of trade fair apps for exhibitors and visitors, as well as the added value for organizers.

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Twelve features provided by good event apps

Requirements of event apps are varied: Visitors  are looking for the shortest way to an exhibitor, the lecture programme and evening events at a glance, and want to know what’s being discussed on social networks in the industry – Exhibitors equally value being visible and found on mobile devices. We have made a list of the features that belong in a good event app.

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