Tag Archives: Native Advertising

Native advertising in the optimisation process

Advertisers have high expectations of native advertising and this is particularly true when it comes to mobile use. Due to the close relationship consumers have with their personal mobile devices and the associated intensity of use, better advertising results are expected on mobile devices than on desktops. However, more requirements have to be met for mobile implementation. Only specifically adapted native advertising formats, which are smoothly integrated in journalistic contexts, can succeed here.

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