Tag Archives: Trade fair communication

Alexa at Hypermotion: added value for exhibitors and visitors

Messe Frankfurt implemented an exciting pilot project with the use of the intelligent personal assistant Alexa at Hypermotion 2017. In this interview, Daniel Emrath, Coordinator of Web Solutions at Messe Frankfurt, explains how the project originated, what Alexa did at Hypermotion and further usage possibilities.

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Blogs, Blogger & Influencer Relations in trade fair communication

Influencer relations are gaining more importance in trade fair communication, as well as in the communication and content marketing strategies of many companies.  At the same time, the social web has significantly changed the media landscape, in which companies and trade fair organizers operate. An interview with Thimo Schwenzfeier.

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