Hardly any other environment is as perfectly suited to a video as a trade fair. Here companies, products and individuals are captured so closely and tangibly that it’s like having direct contact with them. To present the right content professionally in a video Messe Frankfurt provides a video production service tailored to customer wishes. Jan Kluge, Manager of Online Sales at Messe Frankfurt and video professional Yvonnic Jäckel, Plattform3.de, explain the Messe Frankfurt video services and how customers can profit from them.
If you want to use video in marketing you need a strategy. On the one hand you should be geared to the target group you have in mind and, on the other, to the marketing objectives, messages and platforms you have defined beforehand. You also have to define the content that is appropriate for your own company and the format by which it can be conveyed. We have compiled a number of tips and suggestions for the most popular video variants.
Video is increasingly becoming an important marketing tool. According to a study by Wyzowl 81 percent of the companies questioned already use video in their marketing mix, as compared to 63 percent in 2017. And it goes down well with the users. On YouTube and Facebook more than 500 million hours of video are viewed every day in each case. Companies are now faced with the question: What is the ideal strategy for their own marketing if they want to profit from this trend?