Tag Archives: Virtual Reality

Where virtual and real world merge: digital marketing at the trade fair stand

Face to face contact with visitors is made at the trade fair stand, but digital marketing tools such as digital lead generation systems or mobile technologies like augmented and virtual reality (AR/VR) are opening up new opportunities to extend trade fair stands into the digital world and provide visitors with an emotional and direct experience of one’s own company and product world.

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Virtual reality is not just a hot topic for trade fair presentations

A new wave of technology will be affecting almost every industry in the months to come: virtual reality. In just three years, an entirely new digital and media ecosystem has come into being based on VR goggles with applications not only in the area of gaming and entertainment, but also in industrial environments. Concrete applications have been tested in various industries over the past few months in the areas of product marketing, training, product design, business presentations and trade fairs.

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