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Messe Frankfurt realigns marketing services for customers

Marketing services that support exhibitors in their successful trade fair presentation have long been part of Messe Frankfurt's core business. By structuring the new MFS Mediaservices department, the company is responding to its customers' growing need for high-reach marketing services - on site and online.

February 2022

Messe Frankfurt sees itself as a partner and advisor to the business sectors and offers its trade fairs and B2B events the event-related services needed for a successful corporate presence: from stand construction and catering to advertising opportunities. Messe Frankfurt's own publishing house MFS Publishing Services, a unique selling point within the trade fair industry, completes the range of services with print and online publications to accompany the events.

Ania-Virginia Kleinbichler, Messe Frankfurt
Ania-Virginia Kleinbichler becomes head of the new Mediaservices department.

As a result of increasing digitalization in marketing, the product and service portfolio of Advertising Services and Publishing Services is growing more and more together. In order to optimally meet the needs of customers in the future, Advertising and Publishing Services will be merged into the new MFS Mediaservices department.

The aim is to optimally align the offering and the associated processes with our customers and to efficiently leverage the synergies and potential gained from the merger of the two service divisions. The new MFS Mediaservices department creates a high-reach presence for exhibitors with analog and digital marketing products and enables new opportunities for lead generation. The department management was taken over by Ania-Virginia Kleinbichler on February 1, 2022.

"We did have to cancel many of our events over the past two years due to the pandemic. But that did not mean a standstill in the company. We used the time well to rethink and optimize our service portfolio from our customers' point of view," says Martina Bergmann, Managing Director of Messe Frankfurt Medien und Service GmbH.


  • Digital Services
  • Digital Marketing