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Here you will find an overview of all blog content: articles on Messe Frankfurt's web services and marketing services as well as articles on presentation and stand construction offers for an individual trade fair appearance.

B2B-Audience-Marketing Hansa Smart

Reaching trade fair audiences optimally on the web with B2B Audience Marketing

Dominique Ewert, Director Marketing Communications Technology

Restart 2022: Advanced trade fair concepts for new industry needs

Christopher Sicurella, Head of Sales at Fairconstruction, the Messe Frankfurt

Digital solutions in the event concept: turning visitors into active participants

Ania-Virginia Kleinbichler, Messe Frankfurt

Messe Frankfurt realigns marketing services for customers

Dr. Ann-Katrin Klusak, Director Marketing Communications Mobility & Logistics

Automechanika and Hypermotion 2021: Hybrid trade fair concept maximises flexibility

ISH digital 2021

Digital and hybrid events offer companies new presentation possibilities

Stefan Seitz, Show Director for ISH

Knowledge transfer and interdisciplinary dialogue at ISH digital

Streaming at Messe Frankfurt

The new normal: digital industry communication using Messe Frankfurt’s streaming service

Woman at the laptop

Follow-up: Digital autumn at Messe Frankfurt

Loupe

Personalized online marketing: Stay close to the customer in B2B

Martina Bergmann and Michael Johannes, Messe Frankfurt

Hypermotion digital: still present as an industry partner in the year of coronavirus

Robot on the laptop

Digital marketing trends for 2020: AI and personalisation power ahead

Ellen Matheis, Coordinator Product Management Web Solutions at Messe Frankfurt

Messe Frankfurt is expanding its digital services: New features for an individual trade fair experience

Hand operates graphically depicted iPad

User experience is becoming an increasingly important success factor

Two people greet each other with an elbow

Networking in times of crisis

Handshake

Trends in UX design in 2020: Data protection, AI, gesture control

Stand booth at Messe Frankfurt

Nextrade and Conzoom Solutions: How digital platforms promote trade fairs all year round

Man in front of a graphic

Successful influencer marketing for B2B customers: Tips, tricks and pitfalls

Felix Pauli, Director Product Management Web Solutions at Messe Frankfurt

Delight customers and create added value with digital services

Hypertargeting

How hypertargeting is revolutionizing customer engagement

Podcast

Podcasts – an effective B2B marketing tool?

Chatbots

Artificial intelligence: the potential for marketing

Klaus Reinke, Chief of Corporate Strategy & Organisation, Messe Frankfurt

Data must become usable information

facial recognition

A clear view: facial recognition in marketing

Danilo Kirschner, Director Hypermotion, Messe Frankfurt

Hypermotion as an innovation platform and pioneer for new mobility solutions

Wolfgang Uellner, Director Market Research & Analytics, Messe Frankfurt

If you want to be successful, you have to know what your customers like

Phillip Ferger, Head of Tendence and Nordstil and second Managing Director of nmedia

Digital platforms create added value for sellers and suppliers

Julia Uherek, Group Show Director Consumer Goods Fairs, Messe Frankfurt

The right approach and offers are required to inspire millennials

Visitor management

Visitor management at trade fairs and events: this is how counting is performed today

Millennials

Millennials: defining the marketing enigma

Simone Pfisterer, Mesago Messe Frankfurt GmbH, Servparc

Trade fairs are becoming more virtual and more tangible

Customer Centricity

Six tips for your path to customer centricity

Martina Bergmann, Head of Digital Products and Web Solutions at Messe Frankfurt

The changing world of trade fairs: more intelligent, personal and relevant

Customer Centricity

How customer centricity is changing digital marketing

Spaceship

Interactive site plan receives warm welcome

Martina Bergmann, Managing Director, Messe Frankfurt GmbH

Successful online marketing in the B2B environment

Skyline

Big data requires intelligence

Augmented Reality

Augmented Reality is becoming advertiser reality

Business Matching

Perfect business matching using big data

Pokémon Go on a smartphone

Off to new worlds: VR and AR in marketing

DSGVO

GDPR - a challenge and an opportunity for marketing

Digital Advisory Board Messe Frankfurt

Digital Advisory Board at Messe Frankfurt evaluates innovations for trade fair marketing

Daniel Emrath, Coordinator of Web Solutions at Messe Frankfurt

Alexa at Hypermotion: added value for exhibitors and visitors

Markus Quint, company spokesman and Head of Corporate Communications at Messe Frankfurt

Using social media to promote encounters

digital footprint

Is AI the brave new world of marketing?

Jan Kluge, Manager of Online Sales at Messe Frankfurt

Video creates trade fair added value

Video

Video: one tool, many possibilities

Social Media Icons

Successful marketing thanks to video

Jan Kluge, Manager Online Sales at Messe Frankfurt

A close look at trade fair marketing

Tools

Online Marketing tools: Key Performance Indicators at a glance

Location-based services in retail shops

Location-based services strengthen local retail shops

two girls leaning against a wall and looking at their smartphones

What millennials expect from trade fairs

Targeting

Decisive success factor: personalization

Dennis Stritter, Digital Business Product Manager at Messe Frankfurt Digital Services

B2B Audience Marketing – addressing target groups also a sure thing in the B2B domain

Programmatic Advertising

How programmatic advertising works in B2B as well

Digital Advisory Board Messe Frankfurt

Messe Frankfurt establishes Digital Advisory Board

AI crystal ball

The AI crystal ball: what is already possible and what may be coming

Performance ISH Data vs. Google

"Data Powerhouse": Messe Frankfurt, GROHE and explido»iProspect set new targeting standards