With modern Look&Feel and new functions the completely revised “Navigator” app in iOS7 design is a convincing product. The app, which is available in a number of versions, each tailored to the individual specialist trade fairs of Messe Frankfurt, is a valuable aid when visiting a trade fair and for navigating on the fair site. Among other things it provides an exhibitor and product search which also enables you to accurately locate exhibitors in a certain hall or search for new products.
What is especially practical is the innovation which enables you, when preparing for a trade fair, to import your favorites from myAccount into the app. Furthermore there is an integrated site plan with which you can take the overall view and zoom into the detailed hall view with the individual exhibitor stands. A new feature is the “Points of Interest” (POI), which enables you, for example, to locate the nearest restaurant on the fair site quickly and easily.
One particularly striking innovation is the location-based service “myPeople”, a feature which supersedes the old Buddyfinder. Here every visitor or every exhibitor can position himself on the site plan with a concrete offer or request and will then be visible to all other users. For example, a specialist buyer of gift articles can publicly announce his specific interest and be contacted by appropriate suppliers. Vice versa suppliers can offer certain products or services. If there is a correspondence, potentially interested visitors are automatically suggested. A particularly flexible form of business matching for your pocket.
The much-used news service has also been revised. Here current reports on everything to do with the trade fair run in real time: press releases, Twitter messages and now also the contributions from the Facebook presence of the relevant trade fair. Other features such as the events schedule with the overall framework program of the individual trade fair and access to the contract business directory complete the app.
The free “Navigator” app 3.0 can be downloaded as from now in the Tendence version for iPhone and iPad in the app store. The apps of the other specialist Frankfurt trade fairs are also being updated step by step to fit the new version.