Messe Frankfurt’s internet portal, messefrankfurt.com, has now been given a new look with improved functionality. Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt: “The messefrankfurt.com portal is the digital gateway for creating business opportunities for our customers. Now, with a completely revamped concept and a new design, we have created a web presence that helps us in our role as an information and service provider to reliably guide our partners and customers where they want to go – 24 hours a day, 365 days a year.”
The portal, which was relaunched on 22 August, utilises responsive web design to ensure that the pages are optimised for all devices. The individual websites have been designed according to the ‘long-page’ principle, as this helps users find their way as they explore the content, and allows them to quickly access more detailed information on everything we have to offer. The ‘fast-track concept’, which makes it possible for people to quickly contact us and purchase tickets, for example, allows the user to reach their destination in just two clicks. Furthermore, prominent call-to-action elements take customers directly to key products without any detours.
Messe Frankfurt offers its customers some 170 websites in all for its subsidiaries, events and services. The first of the new websites to go live were the corporate pages and the website for Heimtextil, which is the first event of the year on the Frankfurt trade fair calendar. All the other websites will follow in the months to come, and the roll-out will be completed by the end of 2018.
The new look and feel, with its large visual elements and user-friendly approach, has been used to good effect on the new heimtextil.messefrankfurt.com website. The focus is on the user experience.
“A positive user experience is the key success factor for digital products, and the new internet portal offers the ideal supplement to the topical and user-oriented online communications for our textile fairs. Heimtextil’s new website is an excellent stage for digitally showcasing the variety of themes we cover at the trade fair”, explains Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH.