Category Archives: Digital trade fair world

M-Days 2014: exhibitors and top congress speakers

When the 9th M-Days opens its doors in Frankfurt am Main on 13 and 14 May, the companies taking part present their latest innovations for the five core areas of the mobile business: strategy, commerce, enterprise, marketing and media. These presentations will be supplemented by more than 160 speakers in a variety of panel discussions, keynote lectures, talks and workshops. For the first time, the high-grade M-Days Congress is an integral part of the trade fair. “The new concept of a trade fair with integrated congress will permit an intensive exchange of ideas and opinions between exhibitors and visitors in this innovative market”, explains Iris Jeglitza-Moshage, Member of the Board of Management, Messe Frankfurt Exhibition. “Communication with each other is essential to find solutions to genuine problems and to develop mobile innovations in line with the needs of the market.”

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Messe Frankfurt’s Smartphone App receives “Digital Excellence Award”

Our Messe Frankfurt’s Navigator App has won the “Digital Excellence Award“ in the category “Best Onsite Engagement with an App”.

Messe Frankfurt’s interactive trade fair calendar was also nominated for a Digital Excellence Award in the category “Best CVB/location-based Digital Marketing Campaign” and achieved second place in the final round.

Of course we are very pleased to have received such recognition for our Navigator App, especially because it is coming from trade fair pros. This award and recognition of our trade fair calendar clearly indicate that the products from our digital experts at Dexperty are providing added value for our trade fair’s exhibitors and visitors.

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Content marketing for B2B

Traditional advertising often only ensures a low return on investment (ROI) and thus an increasing number of companies are turning to content marketing. According to the B2B Content Marketing Research 2014 conducted by the Content Marketing Institute together with MarketingProfs and Brightcove, 93% of the 4,000 US companies surveyed are already integrating this strategy in their B2B marketing communication.

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New version of the navigator app online

With modern Look&Feel and new functions the completely revised “Navigator” app in iOS7 design is a convincing product. The app, which is available in a number of versions, each tailored to the individual specialist trade fairs of Messe Frankfurt, is a valuable aid when visiting a trade fair and for navigating on the fair site. Among other things it provides an exhibitor and product search which also enables you to accurately locate exhibitors in a certain hall or search for new products.

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Webchance series of presentations to be held at Christmasworld, Paperworld and Creativeworld 2014

The Webchance Academy presentation forum for successful online advertising and sales is to be held at the Frankfurt exhibition grounds on 28 January 2014 as part of the Christmasworld, Paperworld and Creativeworld events. Throughout the day, various web experts will be outlining the opportunities and developments relating to online marketing and retailing in the Christmasworld forum (Hall 8.0 D11).

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Messe Frankfurt steps up “Digital Business”

Messe Frankfurt is setting up a new department for the purposes of further expanding its digital business. The new team will focus on overseeing and further developing internet platform, where the Messe Frankfurt Group’s company and event websites are located.

Klaus Reinke, Chief of Strategy at Messe Frankfurt: “Expanding our range of analogue and digital services – both in Frankfurt and worldwide – is one of the three central directions mapped out in Messe Frankfurt’s corporate concept. By pooling internal resources, we are able to integrate internal and external themes and processes relating to digital products.”

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Profile maintenance for optimum matching results

Business matching efficiently brings together business people, who have matching interests and services. Internet based business matching offerings like Messe Frankfurt’s B2B portal can increase the efficiency even more, as they use algorithms to match compatible business partners. The only requirement for this is that the participants make the necessary preparations.

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Matchmaking for business

Traditional trade cultures like China, India and the Orient as a whole made use of matchmakers even thousands of years ago. They considered themselves couplers and introduces business people from their extensive networks to one another. Today the extent of this service ranges from governmental networking events in EU countries and the U.S. to matchmaking events by interest groups such as the African mining industry and business matching within the framework of trade fairs and conventions. The leading companies in an industry as well as retailers, potential customers and experts meet here depending on the respective event.

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